Head of Marketing

Cartwright & Butler; England; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Head of Marketing to lead their dynamic marketing team. This role is pivotal in driving growth and building a strong brand presence in the gifting and FMCG sectors. You will develop and implement innovative marketing strategies that resonate with consumers, while managing a talented team. With a commitment to quality and tradition, this company offers a unique opportunity to make a significant impact in a fast-paced environment. Join a passionate team dedicated to creating delightful teatime experiences and gifts, and help shape the future of this beloved British brand.

Benefits

Competitive salary

Structured Bonus against clear KPIs

22 days’ annual leave plus long service award

Holiday buy and sell scheme

50% staff discount

Personal development support

Free snacks and treats

Qualifications

• 5+ years of marketing experience with major brands or high-growth businesses.
• Experience across retail and digital channels.
• Strong analytical approach to drive decision-making.

Responsibilities

• Drive revenue growth through marketing campaigns and partnerships.
• Manage a young marketing team and oversee marketing budgets.
• Conduct market analysis and optimize sales conversion.

Skills

Marketing Strategy

Digital Marketing

Customer Marketing

Event Management

Analytical Skills

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Software

Marketing Automation Tools

Job description

Direct message the job poster from Cartwright & Butler

Selling Luxury Teatime Treats at Cartwright & Butler

About the role

Are you energised by creating, delivering and optimising marketing strategies? Do you have a thirst for accelerating growth and building market share? Are you excited by a fast-paced business where you can create impact quickly? Do you have experience with challenger brands in the gifting and FMCG sectors.

As the Head of Marketing at Cartwright & Butler, you will be pivotal to our mission to be the go-to British brand for teatime luxuries and seriously delicious gifts.You will be responsible for driving and supporting significant growth across multiple market channels, building a consistent brand presence in-market and supporting a high-volume NPD engine.

Core role objectives

• Support double-digit revenue growth within core national and global travel retailers (including online retail channels) through joint promotional partnerships and high-impact marketing campaigns
• Build our international market presence and optimise sales conversion
• Grow the corporate gifting sector through a robust lead generation, nurture and sales support engine
• Grow our DTC e-commerce channel optimising profitability and leveraging our consumer site to build brand presence
• Develop and oversee the implementation of marketing strategies and 12-month rolling marketing activity plans by sector
• Develop a long-term marketing plan for the organisation’s brand to deliver consistent brand presence, extend brand reach and engagement across all online and offline marketing channels
• Lead, manage and develop a young marketing team comprising 3 direct reports
• Ongoing Market analysis: Market research, customer insight, trends and competitor tracking integrated into NPD process and marketing campaigns
• Manage and optimise marketing budgets, forecasts and marketing team resource
• Track, analyse and report on marketing metrics and business KPIs

Do you have what it takes?

• 5+ years of marketing experience with a major brand or high-growth business spanning marketing strategies and campaigns across retail and digital channels
• Thrive working with people and build strong relationships across multiple functions, customer marketing teams and external partners
• Adept at managing multiple high-paced workstreams across diverse activities with tight deliverables

·Experience with multiple marketing channels, including - customer marketing, event management, merchandising, direct-to-consumer marketing – PR, e-commerce, retail and digital marketing

• Confident and trustworthy, excellent communication, and a talent for delivering results through people
• Strong analytical approach with the ability to connect and consolidate multiple data sources and insights to drive decision-making
• Office-based desired, with some opportunities for hybrid working
• Experience with challenger brands.

About Cartwright & Butler

Quintessentially British, we at Cartwright & Butler are renowned worldwide for teatime luxuries and seriously delicious gifts. Think English Afternoon Tea with an adventurous twist. With bold recipe innovations, a continuous stream of exciting new products and a passion for sourcing the finest ingredients we pride ourselves on always delivering luxury treats perfect for gifting.

We’ve been curating, creating and baking for over 115 years. Taste and quality are at the forefront of everything we do. From the finest ingredients to the delicious flavours we choose, all packaged up with a personal touch for gifts that keep giving.

What’s in it for you?

·Competitive salary

·Structured Bonus against clear KPIs

·22 days’ annual leave plus a long service award

·Holiday buy and sell scheme

·Staff discount 50% off website

·Personal development support and encouragement to explore training opportunities

·Biscuits, Chocolate, Fudge, Cakes…on tap.

·You’ll be joining a passionate Yorkshire family business hungry for growth at a pivotal time in our company’s journey

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Services

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