Head of Marketing

Moriati Digital Recruitment; England; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

An innovative B2B media company is seeking a strategic Head of Marketing to lead their marketing efforts into a new growth phase. This role involves driving demand and lead generation through comprehensive marketing strategies and overseeing a talented team. With a focus on data-driven decisions, you'll collaborate across departments to ensure alignment with business objectives. The company fosters a supportive culture that values creativity and excellence, offering a competitive salary and the opportunity to shape the future of marketing in a dynamic industry.

Benefits

Competitive salary

Performance-based bonus

Flexible work schedule

Collaborative culture

Opportunity for growth

Qualifications

• 10+ years in B2B marketing, preferably in publishing and digital media.
• Strong leadership skills and experience managing marketing teams.

Responsibilities

• Develop and own the overall marketing strategy across all brands.
• Build and scale multi-channel demand generation campaigns.

Skills

B2B Marketing

Demand Generation

Lead Generation

Data-Driven Marketing

Campaign Development

Team Leadership

Content Marketing

Communication Skills

Tools

HubSpot

Salesforce

GA4

Job description

Moriati Digital Recruitment provided pay range

This range is provided by Moriati Digital Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Moriati Digital Recruitment

MD - Moriati Recruitment - Digital / Media / Advisory Specialists / Retail Media / SaaS - Powered by ADHD

A unique and Growing B2B events, digital and magazine business, requires a Head of Performance marketing. Their objective is to continue to expand using their clients data, insight and reputation to expand these global B2B publishing brands. Already with a great digital transition behind them, their is the potential to use more Lead Gen, demand generation and quality content marketing to expand this already impressive platform.

About Us

We are a market-leading B2B publisher (digital, print and events) delivering high-value content, insights, and lead generation solutions to professional audiences across various market sectors. Our mission is to connect engaged business audiences with best-in-class content, products, events and services through innovative marketing and data-driven strategies.

Role Overview

We’re looking for a results-driven and strategic Head of Marketing to lead our marketing function through its next phase of growth. This individual will be responsible for driving demand generation, user acquisition, and lead generation through integrated, measurable, and scalable marketing programs. You’ll oversee a talented marketing team, test and launch new initiatives, and ensure campaign performance is tightly aligned with commercial objectives.

Key Responsibilities

• Develop and own the overall marketing strategy across all brands and channels, aligned with business growth goals.
• Partner with sales, editorial, product, and data teams to ensure a unified go-to-market strategy.

Demand & Lead Generation

• Build and scale multi-channel demand generation campaigns targeting B2B audiences across key verticals.
• Use audience segmentation, buyer personas, and intent data to drive high-quality MQLs and SQLs.
• Manage the lead lifecycle from acquisition to conversion, optimizing lead funnels and nurturing strategies.

Campaign Development & Execution

• Plan and execute integrated marketing campaigns across email, content, paid media, SEO, events, and social.
• Test, measure, and iterate on campaigns to improve reach, engagement, and conversion rates.
• Champion A/B testing and agile marketing methods to improve outcomes.

Performance Tracking & Analytics

• Implement robust campaign tracking, reporting, and attribution models using tools like HubSpot, Salesforce, GA4, and others.
• Use insights to optimize campaign ROI and provide transparent performance metrics to leadership.
• Drive a culture of data-driven decision-making within the marketing team.
• Pilot new marketing technologies, channels, and tactics to stay ahead of the curve.
• Evaluate emerging tools and platforms that can enhance marketing efficiency and reach.

Requirements

• Proven experience (10+ years) in B2B marketing, preferably within publishing and digital media.
• Deep understanding of demand generation, lead generation, and B2B marketing funnels.
• Strong leadership skills with experience managing and scaling marketing teams.
• Expertise in using CRM, MAPs, analytics tools, and content management systems (e.g. HubSpot, Salesforce, GA4).
• Demonstrable success in creating data-driven marketing strategies that generate measurable business outcomes.
• Excellent written, verbal, and interpersonal communication skills.
• Comfortable operating in a fast-paced, performance-oriented environment.
• Experience working in a B2B publishing or media environment.
• Familiarity with audience data platforms, intent data tools, and ABM strategies.
• Hands-on experience with content marketing and editorial collaboration.

What We Offer

• A high-impact leadership role in a growing and ambitious B2B media company.
• Competitive salary and performance-based bonus.
• 2 days a week in the office
• Opportunity to shape the future of a leading publisher’s marketing strategy.
• Supportive and collaborative culture that values innovation and excellence.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Strategy/Planning

• Industries

  Advertising Services, Online Audio and Video Media, and Events Services

Referrals increase your chances of interviewing at Moriati Digital Recruitment by 2x

Sign in to set job alerts for “Head of Marketing” roles.

Global Head of Customer Marketing & Development

Kings Hill, England, United Kingdom 1 week ago

Leeds, England, United Kingdom 6 days ago

Westerham, England, United Kingdom £70,000.00-£80,000.00 11 hours ago

Ashford, England, United Kingdom 3 months ago

Aylesford, England, United Kingdom 3 days ago

Branch Marketing Lead (Marketing Executive)

Tonbridge, England, United Kingdom 1 month ago

Egerton, England, United Kingdom 3 weeks ago

Egerton, England, United Kingdom 3 weeks ago

Ashford, England, United Kingdom 4 hours ago

Egerton, England, United Kingdom 3 weeks ago

Folkestone, England, United Kingdom 1 week ago

Aylesford, England, United Kingdom 1 week ago

Hartley, England, United Kingdom 1 day ago

Kings Hill, England, United Kingdom 5 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.