Area Sales Manager (North East)

TN United Kingdom; United Kingdom; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading food-to-go brand seeks an Area Sales Manager to lead growth in North East England. You will manage customer relationships, drive sales, and execute marketing strategies while enjoying a competitive salary, bonus scheme, and opportunities for development within the company.

Benefits

Competitive salary

Bonus scheme

Company car allowance

Enhanced sick pay

33 days annual leave including bank holidays

Company events and activities

Discounts

Qualifications

• Proven field sales performer, ideally within foodservice, FMCG or retail.
• Strong communicator and relationship builder.
• Ability to analyse data to identify opportunities & risks.

Responsibilities

• Drive sales and ensure partners deliver high-quality hot food-to-go.
• Manage new business pipeline and maintain customer leads.
• Collaborate with internal departments to achieve company objectives.

Skills

Sales Performance

Relationship Building

Negotiation Skills

Data Analysis

Self-motivation

Job description

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Client:

Pilgrim's Europe

Location:

nationwide, uk, United Kingdom

Job Category:

-

EU work permit required:

Yes

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Job Reference:

03b76c0db11e

Job Views:

3

Posted:

19.05.2025

Expiry Date:

03.07.2025

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Job Description:

Job Title: Area Sales Manager (North East)

Location: North-East England

Join the team that is changing the way the UK eats on the go!

At Rollover, we've built a reputation as the UK's no 1 hot dog brand by delivering quality, convenience, and innovation to foodservice partners nationwide. As part of Pilgrim's Europe, no 1 food manufacturer, we're backed by the strength, scale, and expertise of a global food leader - while staying true to our fast-moving, entrepreneurial roots.

Due to an internal promotion, we are now looking for a passionate and driven Area Sales Manager to lead growth across the North East.

Your Role at Rollover:

You'll be the face of Rollover/Pilgrim's Europe in North-East area, managing and developing relationships with existing customer portfolio, maximising all opportunities for retention and growth.

Prospecting, qualifying, and closing profitable new business across all customer channels, ensuring full cross functional alignment.

You will execute the sales & marketing strategy across all sectors & customer groups

What You'll Be Doing:

• Focus on driving sales (Rate of Sale), and ensuring our partners are fully equipped to deliver high-quality hot food-to-go
• Installation of equipment supported by training in preparation of product along with equipment use & health & safety training, sampling & merchandising advice
• Own new business pipeline for region. Maintain appropriate levels of new customer leads by researching and cold calling. Ensuring that company leads are followed up in a timely manner.
• Building and leveraging relationships with key customers & decision makers. Working collaboratively with all internal departments to achieve company objectives.
• Excellent execution of branding, product & promotional launches as advised by account managers and marketing
• Ensuring that all reports, training and requests are completed accurately and on time.
• Manage non ordering / lapsed customers in line with company guidelines

What We're Looking For:

• Based in or with easy access to the North-East area
• A proven field sales performer, ideally within foodservice, FMCG or retail
• A strong communicator and relationship builder
• Highly self-motivated and organised, able to work independently and to take ownership
• Ability to analyse data to identify opportunities & risks, with strong negotiation skills and customer-first mindset
• Works well both individually & as part of a team.
• Positive ‘can do’ attitude and willing to learn and develop

What We Offer:

• A key role in a leading food-to-go brand with big ambitions
• Competitive salary, bonus scheme, and company car allowance
• Full support from a dynamic, collaborative team
• Opportunities to develop within Rollover and the wider Pilgrim's Europe
• Enhanced sick pay, 33 annum leave including bank holidays, company events and activities, discounts and many more

Ready to bring the taste of Rollover to more people across the North East?

Apply now and be part of something delicious!