Copywriter

Hays; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Join a forward-thinking telecommunications provider as a Copywriter, where you'll redefine customer engagement through innovative and data-driven strategies. This role involves crafting persuasive email copy and multi-channel messaging that resonates with customers, ensuring a unified experience. Collaborate with a dynamic team to personalize content and optimize campaigns through A/B testing. If you have a passion for creative writing and a strategic mindset, this opportunity offers a chance to make a significant impact in a vibrant and supportive environment.

Qualifications

• 2-4 years of experience in copywriting, preferably in CRM or digital marketing.
• Exceptional writing, editing, and proofreading skills.

Responsibilities

• Write engaging email copy for campaigns to drive customer engagement.
• Collaborate with teams to develop and execute marketing campaigns.

Skills

Copywriting

Email Marketing

Analytical Skills

Creative Thinking

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Journalism

Bachelor's degree in English

Job description

Join a leading telecommunications provider as a Copywriter!

Job Overview: Our client has an opportunity to re-create how they engage our customers. They no longer want to think about communication as a functional marketing lever but as a tool to build a relationship of trust and engagement. You’ll be working as part of a team dedicated to developing our data-driven engagement strategy.

• Location: United Kingdom (hybrid – twice per week on-site)
• Daily Rate: £350 per day through umbrella
• Contract Length: until end of June 2025 (with visibility to extend)

Key Responsibilities:

• Digital-first Copywriting: Write engaging and persuasive email copy for campaigns that drive customer engagement, retention, and conversions.
• Multi-Channel Messaging: Create consistent and effective copy for all channels, such as push notifications, in-app messaging, SMS, to ensure a unified customer experience.
• Personalisation & Segmentation: Collaborate with the agile squad to develop segmented and personalised content based on customer behaviour, preferences, and lifecycle stage.
• A/B Testing: Craft multiple versions of copy for A/B testing to optimise open rates, click-through rates, and overall campaign performance.
• Brand Voice & Tone: Ensure all content aligns with the brand’s voice and tone, adapting messaging to suit different customer segments and stages of the customer journey.
• Collaboration: Work closely with designers, data analysts, and CRM managers to develop and execute campaigns.
• Content Optimisation: Continuously analyse the performance of campaigns and use insights to optimise future content and improve customer engagement.

Key Requirements:

• Education: Bachelor’s degree in marketing, Communications, Journalism, English, or a related field, or equivalent work experience.
• Experience: 2-4 years of experience in copywriting, preferably in CRM, email marketing, or digital marketing.
• Writing Skills: Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Creative & Strategic Thinking: Ability to think creatively while also considering the data and strategic goals behind each campaign.
• Analytical Skills: Comfortable analysing campaign results and adjusting messaging to improve engagement and conversion rates.
• Communication Skills: Excellent interpersonal and communication skills to work cross-functionally with marketing, data, and design teams.

Start Date: ASAP