Copywriter

Aman Group; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a detail-oriented Copywriter to craft compelling narratives across its luxury portfolio. This role is pivotal in enhancing brand perception through high-quality written content for both print and digital platforms. The ideal candidate will possess a strong background in luxury brand writing, with the ability to adapt tone and style to suit various channels. Collaborating closely with design and marketing teams, the Copywriter will ensure that all content aligns with the brand's elevated voice and engages a discerning audience. If you thrive in an ultra-luxury environment and have a passion for storytelling, this opportunity is perfect for you.

Benefits

International career opportunities

Supportive work environment

Competitive benefits

Qualifications

• 3-5 years of experience as a copywriter in luxury hospitality or lifestyle sectors.
• Strong portfolio showcasing refined editorial writing skills.

Responsibilities

• Create compelling narratives for print and digital platforms.
• Produce high-quality content for brochures, sales materials, and websites.
• Ensure all copy aligns with brand guidelines and messaging.

Skills

Copywriting

Luxury Brand Writing

Editorial Skills

Attention to Detail

Content Strategy

Job description

Role

Aman is seeking a detail-oriented Copywriter to craft compelling narratives and copy across the Aman Group portfolio, including Aman and Janu hotels & resorts and Residences. This role requires meticulous execution and the ability to adapt tone to suit different channels and collateral, ensuring consistency and refinement across all written materials. From guest-facing content to sales materials and copy employed across our digital verticals, the Copywriter will play a key role in upholding the group’s elevated voice.

Responsibilities

• Create compelling narratives that embody both Aman and Janu’s ethos and elevate brand perception across print and digital platforms.

• Develop editorial content for brand publications and digital channels to enhance guest engagement.

• Ensure all storytelling maintains an authentic, refined, and immersive tone suited to a luxury audience.

• Produce high-quality written content, including brochures, sales materials, press releases and website copy, for luxury developments.

• Adapt tone and language to suit different collateral, ensuring a seamless transition between commercial copy and brand storytelling.

• Work closely with the design and marketing teams to ensure copy enhances and complements the brand’s visual identity.

• Write and edit copy for on-property materials and a variety of digital platforms, including websites and social media.

• Tailor messaging for specific audiences, adjusting tone and approach depending on the communication goal.

• Ensure all copy adheres to brand guidelines and maintains consistency in language and messaging.

• Work closely with creative teams, marketing, and development partners to align content with brand objectives.

• Contribute to content strategy, ensuring all written materials are aligned with the overall brand positioning and market trends.

• Edit and proofread content to ensure clarity, elegance, and grammatical precision.

Requirements

• Proven experience as a copywriter within luxury hospitality, residential or lifestyle sectors.

• Strong portfolio demonstrating a refined, editorial approach to luxury brand writing.

• Ability to adapt tone and style depending on the channel, with experience balancing commercial writing with storytelling.

• Exceptional command of written English, with a meticulous eye for detail and linguistic nuance.

• Ability to collaborate with cross-functional teams and interpret complex creative briefs effectively.

• Strong organisational skills and ability to manage multiple projects within tightdeadlines.

• 3-5 years’ experience within a similar role is ideal.

• Cultural understanding and experience with Middle Eastern and Asian markets (preferred).

Benefits

At Aman Group, we believe that our colleagues are at the core of our success. We offer competitive benefits including exciting international career opportunities in a company that is expanding rapidly. We prioritise and support your career journey, making you feel valued, included and at home.

If you thrive in an ultra-luxury environment and are passionate about warm and personalised hospitality where every detail matters, we invite you to apply to join us on our journey.