Senior Copywriter

Michael Page (UK); City Of London; Remote; GBP 60,000 - 80,000; Full time

Job description

Senior Copywriter - Temporary to Permanent Opportunity

About Our Client

Renowned Children's Charity

Job Description

1. Facilitated brand messaging and voice development by coaching and upskilling colleagues and freelancers to create consistent and engaging content that drives impactful actions.
2. Collaborated with the Chief Creative to craft compelling organizational messages that leverage audience insights, elevate youth voices, and amplify the charity's mission.
3. Supported the evolution of brand voice and editorial guidelines to ensure inclusive representation and agency for young people across all messaging.
4. Utilized audience insights to develop bold, innovative, and impactful creative concepts that achieve campaign objectives and stand out.
5. Wrote and edited copy for diverse audiences, purposes, and channels, ensuring it meets objectives and drives engagement and support.
6. Produced key outputs such as house style guides, brand narrative, and voice and tone guidelines.
7. Ensured consistent brand expression across all platforms, channels, and formats.
8. Contributed to growth in attraction, support, income, and positive audience attitudes towards young people.

The Successful Applicant

1. Editorial content creation and copywriting for diverse communications, including advertising, marketing, branding, fundraising, and messaging development, leveraging audience insights and creative methods.
2. Broad digital expertise, including content design and management, UX, accessibility, and analytics, with a strong interest in these areas.
3. Collaboration in cross-functional teams to achieve shared goals, contributing to successful integrated campaigns, and ensuring a strong written identity.
4. Writing, editing, and proofreading copy for internal clients, working closely with design, video production, digital producers, and story and voice colleagues.
5. Developing, championing, and protecting brand voice and tone, while championing co-creation with children and young people, and building strong collaborative relationships.
6. Applying creative and critical thinking to projects, managing stakeholders effectively, prioritizing tasks, and managing projects efficiently, with a solid understanding of diversity and inclusion principles.

What's on Offer

• Remote working
• Temp to permanent
• £180-£200 per day