Sales Manager

Holiday Inn Sunderland - City Centre; North Tyneside; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading hotel is seeking a Sales Manager to spearhead sales and marketing initiatives at Holiday Inn Sunderland City Centre. The successful candidate will develop strategies to enhance revenue across rooms and food & beverage, build client relationships, and ensure the hotel meets its commercial goals. This role requires strong communication skills and a background in sales or commercial operations, providing an exciting opportunity to make a significant impact in a dynamic environment.

Benefits

IHG Employee Discount Scheme

Meals on Duty

Qualifications

• Strong communication and interpersonal skills.
• Organised and commercially focused.
• Understanding of hotel revenue streams and sales systems.

Responsibilities

• Lead sales and marketing efforts to drive revenue.
• Build and maintain relationships with key clients.
• Deliver against budgeted revenue goals.

Skills

Communication

Interpersonal Skills

Commercial Focus

Teamwork

Education

Background in Sales or Commercial Operations

Job description

Job Title: Sales Manager

Responsible for: Corporate Business & Groups

Overall Objectives: You will lead the sales and marketing efforts at Holiday Inn Sunderland City Centre, developing and executing commercial strategies to drive revenue across rooms and food & beverage. You’ll build strong client relationships, enhance our presence in the local market, and ensure the hotel’s commercial goals are met.

Primary Work Area: Holiday Inn Sunderland City Centre

Responsibilities & Duties:

People:

·Conduct show rounds and site visits, attend networking events, and represent the hotel at trade shows and local business forums.

·Build and maintain relationships with key clients and stakeholders, including OTAs, travel agents, local businesses, and Sunderland BID partners.

·Liaise closely with the operations team to ensure seamless execution of group and VIP bookings.

·Communicate proactively with departments to ensure guest expectations are exceeded.

·Act as the hotel’s commercial lead in management and revenue meetings.

·Support the design and execution of sales initiatives, including sales blitzes and client events.

Profit:

·Deliver against budgeted revenue goals across rooms and F&B.

·Execute telesales campaigns, email marketing, and proactive outreach to generate leads

·Cross-sell Holiday Inn Sunderland’s offerings and IHG Rewards Programme, as well as other IHG properties when appropriate.

·Convert leads into bookings through effective follow-up and personalised proposals.

·Support the completion of RFPs and account reviews to secure repeat business.

·Drive occupancy and revenue in key segments including corporate travel, group business, and events

·Use market intelligence to identify new business opportunities and create a healthy pipeline of leads.

Other

• Carry out any other duties as reasonably requested by the General Manager.

Person Specification

• Strong communication and interpersonal skills. Organised and commercially focused. Team player with a warm and professional approach.
• Background in sales, reservations or commercial operations.
• Understanding of hotel revenue streams and sales systems.
• Ethical, resilient, flexible, and motivated to succeed.

Benefits

• IHG Employee Discount Scheme
• Meals on Duty