Creative Strategist

JR United Kingdom; London; On-site; GBP 45,000 - 55,000; Full time

Job summary

An innovative talent services company is seeking a Creative Strategist in Paid Media to drive impactful advertising strategies. This role involves developing and executing content strategies that convert, leading creative direction, and optimizing ad performance across platforms like Meta and TikTok. The ideal candidate thrives in a fast-paced environment, possesses a strong commercial mindset, and is adept at generating creative concepts that resonate with audiences. Join a team dedicated to bridging the gap between contemporary art and marketing, where your creativity can shine and influence the market significantly.

Qualifications

• Proven experience with Meta & TikTok Ads, optimizing creatives for performance.
• Strong intuition for ad performance and basic editing knowledge.

Responsibilities

• Develop and execute a content strategy focused on driving conversions.
• Lead ideation and creative direction, ensuring alignment with best-performing strategies.

Skills

Creative Strategy

Paid Media

Ad Performance Optimization

Content Development

Commercial Thinking

Social Media Trends

Collaboration with Marketers

Education

2+ years in a performance-driven creative role

Tools

CapCut

Premiere

Figma

Job description

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*Job title: Creative Strategist (Paid Media)

*Salary type: £45k-£55k (Depending on experience, flexible)

*Job type: Permanent Position

*Location: Hybrid London/Shoreditch (In the office Mon/Wed/Fri)

Aquent is on the lookout for an experienced Creative Strategist in Paid Media to join an amazing company which curates bold, contemporary artwork, making it easy for art lovers to discover and collect unique prints from emerging artists. With a focus on high-quality design and creative expression, they bridge the gap between independent artists and modern interiors. This role is all about big ideas, rapid execution, and a strong commercial mindset—turning audience insights into compelling creatives that drive sales.

Your Role

You'll take ownership of the paid content strategy, ensuring ad scripts, videos, and visuals are optimized for maximum performance across Meta and TikTok.

What We’re Looking For

• A creative powerhouse who can generate multiple ad concepts in one session and thrives on testing new formats.
• A commercial thinker who understands what makes people stop scrolling, engage, and purchase.
• Strong instinct for performance—you don’t need to be buried in data, but you know when an ad is hitting the mark and why.
• Experience working with Meta and TikTok Ads, with a solid grasp of what performs best on each platform. Experience in Pinterest or Google is a plus.
• Comfortable in fast-paced, iterative environments where speed, creativity, and testing are key.
• Hands-on and resourceful—not afraid to shoot quick content ideas with an iPhone to test raw, fast-executed concepts.
• A deep research mindset—regularly exploring ad libraries, social platforms, and emerging trends to inspire future campaigns.

What You’ll Be Doing

• Develop and execute a content strategy focused on driving conversions.
• Lead ideation and creative direction, ensuring ad concepts align with best-performing strategies.
• Test, analyze, and refine creatives based on performance insights.
• Run creative sprints, rapidly developing new ideas and working with editors to bring them to life.
• Collaborate closely with performance marketers to optimize content based on sales trends.
• Stay ahead of the competition by benchmarking against top-performing ads and applying key learnings.
• Immerse yourself in social trends and ad performance data to fuel ongoing creative innovation.

Requirements

• Proven experience with Meta & TikTok Ads, with a strong understanding of how to optimize creatives for each platform.
• 2+ years in a performance-driven creative role (DTC brands, media agencies, or paid social teams preferred).
• Commercially focused—ideas should always be built with performance and conversions in mind, not just aesthetics.
• Strong intuition for ad performance—can assess results and tweak creatives accordingly (without needing advanced analytics skills).
• Basic editing knowledge (CapCut, Premiere, or Figma) to efficiently collaborate with editors.

To apply for this Creative Strategist - Paid Media position in London, please contact Aquent today.

*Due to the high volume of responses, if you have not received a response in 48 hours please take it that you have unfortunately been unsuccessful. Our client won't be able to sponsor, so please bear this in mind ahead of applying.

Aquent is a leading talent services company, providing marketing and creative talent, managed services, extended workforce benefits, project management, and professional development. Founded in a dorm room in 1986, Aquent now employs 10,000 people each year across eight countries.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.