E-commerce SEO Lead for Multi-Brand Growth

Lawsons Ltd.; Tottenham; On-site; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Company pension scheme

Life Assurance / Death in Service

My Reward benefits platform

Job summary

Lawsons Merchant Group is seeking an experienced E-commerce SEO Specialist to own SEO across our group websites, driving organic visibility and revenue. You will lead technical SEO, develop content strategies, and leverage data to identify growth opportunities.

You will work with the E-commerce & Digital team to implement migrations, optimise product pages, and explore AI-powered SEO developments for continued online performance across London and the South East.

Qualifications

• 3–5 years' experience in SEO, ideally within a B2C e-commerce environment.
• Strong technical SEO knowledge, including crawling, indexing, structured data, website architecture and Core Web Vitals.
• Proven experience improving organic search rankings, traffic and commercial performance.
• Experience developing and implementing content-led SEO strategies.
• Proficiency with Google Search Console, GA4 and established SEO tools.
• Understanding of AI-powered search and the evolving role of AEO, GEO and emerging technologies.
• Strong analytical and problem-solving skills, with the ability to identify and prioritise opportunities.
• A proactive, commercially minded approach with the confidence to take ownership and introduce new ideas.

Responsibilities

• Lead technical SEO audits and ongoing optimisation across all Group websites.
• Identify and resolve issues relating to crawling, indexing, site architecture, canonicalisation, structured data and website performance.
• Support website migrations, technical upgrades and ongoing e-commerce development.
• Optimise product and category pages to improve organic search visibility and performance.
• Develop and deliver SEO strategies to increase organic traffic, customer acquisition and revenue.
• Conduct keyword research, competitor analysis and identify commercial growth opportunities.
• Develop content strategies covering buying guides, product information, category pages and blogs.
• Improve local SEO performance across the Group's branch network, including Google Business Profiles and location-based searches.
• Monitor search performance and use data to identify opportunities for continuous improvement.
• Keep up to date with AI-powered search developments, including AEO, GEO and emerging agentic technologies.
• Explore how AI can improve SEO workflows, content production and optimisation.
• Use Google Search Console, GA4, BrightEdge and other SEO platforms to monitor performance and produce reports.
• Work collaboratively with the wider E-commerce & Digital team to align SEO activity with commercial priorities, promotions and marketing campaigns.

Skills

SEO expertise

Analytical thinking

Commercial awareness

Ownership

Content strategy

Tools

Google Search Console

GA4

BrightEdge

Adobe Commerce (Magento)

Job description

Lawsons Merchant Group is seeking an experienced E-commerce SEO Specialist to own SEO across our group websites, driving organic visibility and revenue. You will lead technical SEO, develop content strategies, and leverage data to identify growth opportunities.

You will work with the E-commerce & Digital team to implement migrations, optimise product pages, and explore AI-powered SEO developments for continued online performance across London and the South East.