E-commerce SEO Lead — Drive Group-wide Growth

Lawsons (Whetstone); Greater London; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

25 days holiday

Company pension

Life Assurance / Death in Service

Employee Assistance Programme

Training & progression

Discount platform

Job summary

Lawsons Merchant Group, one of the UK's largest independent suppliers of timber, fencing, landscaping and building materials, seeks an E-commerce SEO Specialist to own SEO across its group websites. You will drive technical audits, on-page optimization, content strategy and local SEO to boost organic traffic and revenue.

The role requires 3-5 years in SEO within a B2C e-commerce context, strong analytics, and proficiency with GA4, GSC and evolving AI-powered search developments.

Qualifications

• 3-5 years' experience in SEO, ideally within a B2C e-commerce environment.
• Strong technical SEO knowledge, including crawling, indexing, structured data, website architecture and Core Web Vitals.
• Proven experience improving organic search rankings, traffic and commercial performance.
• Experience developing and implementing content-led SEO strategies.
• Proficiency with Google Search Console, GA4 and established SEO tools.
• Understanding of AI-powered search and the evolving role of AEO, GEO and emerging technologies.
• Strong analytical and problem-solving skills, with the ability to identify and prioritise opportunities.
• A proactive, commercially minded approach with the confidence to take ownership and introduce new ideas.
• Будет плюсом: Experience with Adobe Commerce (Magento) or similar e-commerce platforms; Experience managing SEO across multiple websites or brands; Experience using AI tools to improve SEO processes, content production and efficiency; Experience building internal applications, automation workflows or custom tools using AI-assisted development; Familiarity with low-code automation platforms; Experience using BrightEdge; Experience developing local SEO strategies for multi-location businesses

Responsibilities

• Lead technical SEO audits and ongoing optimisation across all Group websites.
• Identify and resolve issues relating to crawling, indexing, site architecture, canonicalisation, structured data and website performance.
• Support website migrations, technical upgrades and ongoing e-commerce development.
• Optimise product and category pages to improve organic search visibility and performance.
• Develop and deliver SEO strategies to increase organic traffic, customer acquisition and revenue.
• Conduct keyword research, competitor analysis and identify commercial growth opportunities.
• Develop content strategies covering buying guides, product information, category pages and blogs.
• Improve local SEO performance across the Group's branch network, including Google Business Profiles and location-based searches.
• Monitor search performance and use data to identify opportunities for continuous improvement.
• Keep up to date with AI-powered search developments, including AEO, GEO and emerging agentic technologies.
• Explore how AI can improve SEO workflows, content production and optimisation.
• Use Google Search Console, GA4, BrightEdge and other SEO platforms to monitor performance and produce reports.
• Work collaboratively with the wider E-commerce & Digital team to align SEO activity with commercial priorities, promotions and marketing campaigns.

Skills

Technical SEO

Google Analytics 4

Google Search Console

Keyword research

Content SEO strategy

Data analysis

Magento experience

BrightEdge

Tools

BrightEdge

Job description

Lawsons Merchant Group, one of the UK's largest independent suppliers of timber, fencing, landscaping and building materials, seeks an E-commerce SEO Specialist to own SEO across its group websites. You will drive technical audits, on-page optimization, content strategy and local SEO to boost organic traffic and revenue.

The role requires 3-5 years in SEO within a B2C e-commerce context, strong analytics, and proficiency with GA4, GSC and evolving AI-powered search developments.