E-commerce SEO Lead – Multi-Brand Growth & Tech

Lawsons (Whetstone) Ltd; Greater London; On-site; GBP 35,000 - 50,000; Full time

Benefits offered by this job

25 days holiday

Company pension

Life Assurance

My Reward discounts

Employee Assistance Programme

Career development

Online GP access

Job summary

Lawsons Merchant Group is recruiting an E-commerce SEO Specialist to join our growing E-commerce & Digital team, taking ownership of SEO across our Group websites to improve online visibility, grow organic traffic and drive commercial performance.

We are looking for an experienced SEO professional with strong technical SEO and e-commerce experience to develop and deliver organic search strategies across multiple websites and brands, improving search visibility, website performance and customer

Qualifications

• 3–5 years' experience in SEO, ideally within a B2C e-commerce environment.
• Strong technical SEO knowledge, including crawling, indexing, structured data, website architecture and Core Web Vitals.
• Proven experience improving organic search rankings, traffic and commercial performance.
• Experience developing and implementing content-led SEO strategies.
• Proficiency with Google Search Console, GA4 and established SEO tools.
• Understanding of AI-powered search and the evolving role of AEO, GEO and emerging technologies.
• Analytical and proactive with ownership mindset.

Responsibilities

• Lead technical SEO audits across all Group websites.
• Identify and resolve issues relating to crawling, indexing, site architecture, canonicalisation, structured data and website performance.
• Support website migrations, technical upgrades and ongoing e-commerce development.
• Optimise product and category pages to improve organic search visibility and performance.
• Develop and deliver SEO strategies to increase organic traffic, customer acquisition and revenue.
• Conduct keyword research, competitor analysis and identify commercial growth opportunities.
• Develop content strategies covering buying guides, product information, category pages and blogs.
• Improve local SEO performance across the Group's branch network, including Google Business Profiles and location-based searches.
• Monitor search performance and use data to identify opportunities for continuous improvement.
• Keep up to date with AI-powered search developments, including AEO, GEO and emerging agentic technologies.
• Explore how AI can improve SEO workflows, content production, research and optimisation.
• Use Google Search Console, GA4, BrightEdge and other SEO platforms to monitor performance and produce reports.
• Work collaboratively with the wider E-commerce & Digital team to align SEO activity with commercial priorities, promotions and marketing campaigns.

Skills

SEO

Technical SEO

Analytics

Content strategy

GA4

Google Search Console

Local SEO

AI in SEO

Tools

BrightEdge

Magento / Adobe Commerce

Job description

Lawsons Merchant Group is recruiting an E-commerce SEO Specialist to join our growing E-commerce & Digital team, taking ownership of SEO across our Group websites to improve online visibility, grow organic traffic and drive commercial performance.

We are looking for an experienced SEO professional with strong technical SEO and e-commerce experience to develop and deliver organic search strategies across multiple websites and brands, improving search visibility, website performance and customer