Technical SEO Lead – Fashion & E‑commerce (Hybrid)

Zachary Daniels; Greater London; Hybrid; GBP 65,000 - 85,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Zachary Daniels are recruiting a Senior SEO Manager for a multi-brand fashion and lifestyle retailer in London. You will own organic search across the portfolio, working hands-on with technical SEO and collaborating with developers to deliver measurable growth in traffic and revenue.

This role focuses on technical SEO foundations rather than content writing, with opportunities to influence business performance and implement AI/SEO innovations across multiple e-commerce sites.

Qualifications

• Proven hands-on experience in technical SEO across fashion, retail or e-commerce.
• Experience leading SEO strategy for multiple websites and brands.
• Ability to communicate technical requirements to development teams.
• Track record of improving organic traffic, visibility and revenue.
• Comfortable working in a hybrid London environment.

Responsibilities

• Take ownership of SEO strategy and organic search performance across multiple e-commerce websites.
• Conduct technical SEO audits, identifying issues and opportunities.
• Improve site architecture, crawlability, indexation, internal linking, redirects and structured data.
• Collaborate with external developers to prioritise, implement and test technical SEO improvements.
• Identify opportunities to increase organic rankings, non-branded traffic and revenue.
• Use Google Search Console, GA4, Screaming Frog, Ahrefs to analyse performance.
• Collaborate with content and copywriting teams to optimise product, category and landing pages.
• Develop the business's approach to AI Search, AEO and emerging search technologies.
• Monitor and report on organic performance and continuous improvement.

Skills

Technical SEO

E-commerce SEO

Google Search Console

Screaming Frog

GA4

Cross-functional collaboration

Tools

Screaming Frog

Ahrefs

GA4

Google Search Console

Job description

Zachary Daniels are recruiting a Senior SEO Manager for a multi-brand fashion and lifestyle retailer in London. You will own organic search across the portfolio, working hands-on with technical SEO and collaborating with developers to deliver measurable growth in traffic and revenue.

This role focuses on technical SEO foundations rather than content writing, with opportunities to influence business performance and implement AI/SEO innovations across multiple e-commerce sites.