E-Commerce Manager: Drive Direct Bookings for Luxury Hotels

The Nici; Bournemouth; On-site; GBP 48,000 - 72,000; Full time

Benefits offered by this job

Salary

Staff discounts

Career development

Meals on duty

Training

Job summary

The NICI Collection Bournemouth is seeking an experienced E-Commerce Manager to drive direct revenue across our luxury hotels. You will optimise websites, content, and digital campaigns for multiple properties, collaborating with Revenue, Sales, Marketing, F&B, and Spa teams to grow conversions and brand visibility.

You'll manage SEO, PPC, paid social, and OTA presence, turning data into actionable insights and continuously improving the online customer journey across the collection's sites and

Qualifications

• Experience in E-Commerce or Digital Marketing within hospitality, travel, or multi-site business.
• Strong understanding of SEO, PPC, paid social, Google Analytics, and website optimisation.
• Experience managing CMS platforms, booking engines, and OTA listings.
• Commercially focused with strong analytical skills and ability to turn data into actionable insights.
• Excellent communication and stakeholder management skills.
• Proactive, organised and passionate about delivering exceptional digital experiences.

Responsibilities

• Develop, manage, and optimise SEO, PPC, paid media, and paid social campaigns to maximise direct bookings and ROI.
• Oversee the performance, content, and user experience of the collection's websites and booking journeys, continuously improving conversion rates.
• Manage and optimise digital content and marketing assets across OTAs, Google Business Profile, and other platforms.
• Monitor website performance, campaign results, customer behaviour, and conversion funnels using analytics tools, providing regular reporting and actionable insights.
• Work collaboratively with Revenue, Sales, Marketing, F&B, and Spa teams to deliver integrated digital strategies that support total property revenue.
• Stay up to date with digital marketing trends, hospitality e-commerce best practices, and emerging technologies to remain competitive.

Skills

SEO

PPC

Paid media

Analytics

CMS platforms

Booking engine

OTA listings

Stakeholder management

Communication

Tools

Google Analytics

CMS platforms

Booking engine

OTA platforms

Job description

The NICI Collection Bournemouth is seeking an experienced E-Commerce Manager to drive direct revenue across our luxury hotels. You will optimise websites, content, and digital campaigns for multiple properties, collaborating with Revenue, Sales, Marketing, F&B, and Spa teams to grow conversions and brand visibility.

You'll manage SEO, PPC, paid social, and OTA presence, turning data into actionable insights and continuously improving the online customer journey across the collection's sites and