E-Commerce Manager

The Nici; Poole; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Staff discounts

Career development opportunities

Meals on duty

Ongoing training

Job summary

The Nici Collection is seeking an experienced E-Commerce Manager to lead the digital performance of its hotels. This role will focus on driving direct revenue through enhanced websites, optimising digital marketing activities, and improving online customer experiences.

You'll collaborate with various teams to increase brand visibility and support the growth of the collection. Responsibilities include managing SEO, PPC, and analytics tools to maximise bookings and provide actionable insights.

Qualifications

• Previous experience in E-Commerce or Digital Marketing, ideally in hospitality.
• Strong understanding of SEO, PPC, and website optimisation.
• Commercially focused with strong analytical skills.

Responsibilities

• Develop and optimise SEO, PPC, and social campaigns.
• Oversee website performance and user experience.
• Monitor customer behaviour and conversion funnels.

Skills

SEO

PPC

Google Analytics

Website optimisation

Digital marketing

Tools

CMS platforms

Booking engines

OTA listings

Job description

About THE NICI Collection

THE NICI Collection is a luxury lifestyle hotel group inspired by some of the world's most iconic destinations, bringing exceptional hospitality, outstanding food and drink, and unforgettable guest experiences to some of the UK's most desirable locations.

What began with THE NICI Bournemouth, our original flagship hotel inspired by Miami's South Beach, has grown into an exciting collection of destination-led properties. In June 2026, the collection expanded with the opening of THE NICI Newquay, inspired by Italy's Amalfi Coast, and THE NICI New Forest, inspired by the luxury and charm of the Hamptons.

This is just the beginning of our growth journey, and we're looking for talented individuals who want to build their careers with an ambitious and expanding hospitality brand.

The Role

We are looking for an experienced and commercially minded E-Commerce Manager to lead the digital performance of THE NICI Collection. This role is responsible for driving direct revenue through our websites, optimising our digital marketing activity, and enhancing the online customer journey across all properties.

Working closely with Revenue, Sales, Marketing, and operational teams, you will play a key role in increasing brand visibility, improving conversion, and supporting the continued growth of the collection.

Key Responsibilities

• Develop, manage, and optimise SEO, PPC, paid media, and paid social campaigns to maximise direct bookings and return on investment.
• Oversee the performance, content, and user experience of the collection's websites and booking journeys, continuously improving conversion rates.
• Manage and optimise digital content and marketing assets across Online Travel Agencies (OTAs), Google Business Profile, and other third-party platforms.
• Monitor website performance, campaign results, customer behaviour, and conversion funnels using analytics tools, providing regular reporting and actionable insights.
• Work collaboratively with Revenue, Sales, Marketing, F&B, and Spa teams to deliver integrated digital strategies that support total property revenue.
• Stay up to date with digital marketing trends, hospitality e-commerce best practices, and emerging technologies to ensure THE NICI Collection remains competitive.

About You

• Previous experience in an E-Commerce or Digital Marketing role, ideally within hospitality, travel, or a multi-site business.
• Strong understanding of SEO, PPC, paid social, Google Analytics, and website optimisation.
• Experience managing CMS platforms, booking engines, and OTA listings.
• Commercially focused with strong analytical skills and the ability to turn data into actionable insights.
• Excellent communication and stakeholder management skills.
• Proactive, organised, and passionate about delivering exceptional digital experiences.

What We Offer

• Competitive salary.
• Staff discounts across THE NICI Collection.
• Career development opportunities within a growing luxury hospitality brand.
• Meals on duty.
• Ongoing training and professional development.

Join THE NICI Collection and be part of an exciting growth story where exceptional hospitality, great people, and memorable experiences are at the heart of everything we do.