Digital Marketing Manager

The Nici; Bournemouth; Sur place; GBP 48 000 - 72 000; Plein temps

Avantages offerts par ce poste

Salary

Staff discounts

Career development

Meals on duty

Training

Résumé du poste

The NICI Collection Bournemouth is seeking an experienced E-Commerce Manager to drive direct revenue across our luxury hotels. You will optimise websites, content, and digital campaigns for multiple properties, collaborating with Revenue, Sales, Marketing, F&B, and Spa teams to grow conversions and brand visibility.

You'll manage SEO, PPC, paid social, and OTA presence, turning data into actionable insights and continuously improving the online customer journey across the collection's sites and

Qualifications

• Experience in E-Commerce or Digital Marketing within hospitality, travel, or multi-site business.
• Strong understanding of SEO, PPC, paid social, Google Analytics, and website optimisation.
• Experience managing CMS platforms, booking engines, and OTA listings.
• Commercially focused with strong analytical skills and ability to turn data into actionable insights.
• Excellent communication and stakeholder management skills.
• Proactive, organised and passionate about delivering exceptional digital experiences.

Responsabilités

• Develop, manage, and optimise SEO, PPC, paid media, and paid social campaigns to maximise direct bookings and ROI.
• Oversee the performance, content, and user experience of the collection's websites and booking journeys, continuously improving conversion rates.
• Manage and optimise digital content and marketing assets across OTAs, Google Business Profile, and other platforms.
• Monitor website performance, campaign results, customer behaviour, and conversion funnels using analytics tools, providing regular reporting and actionable insights.
• Work collaboratively with Revenue, Sales, Marketing, F&B, and Spa teams to deliver integrated digital strategies that support total property revenue.
• Stay up to date with digital marketing trends, hospitality e-commerce best practices, and emerging technologies to remain competitive.

Connaissances

SEO

PPC

Paid media

Analytics

CMS platforms

Booking engine

OTA listings

Stakeholder management

Communication

Outils

Google Analytics

CMS platforms

Booking engine

OTA platforms

Description du poste

About THE NICI Collection

THE NICI Collection is a luxury lifestyle hotel group inspired by some of the world's most iconic destinations, bringing exceptional hospitality, outstanding food and drink, and unforgettable guest experiences to some of the UK's most desirable locations.

What began with THE NICI Bournemouth, our original flagship hotel inspired by Miami's South Beach, has grown into an exciting collection of destination-led properties. In June 2026, the collection expanded with the opening of THE NICI Newquay, inspired by Italy's Amalfi Coast, and THE NICI New Forest, inspired by the luxury and charm of the Hamptons.

This is just the beginning of our growth journey, and we're looking for talented individuals who want to build their careers with an ambitious and expanding hospitality brand.

The Role

We are looking for an experienced and commercially minded E-Commerce Manager to lead the digital performance of THE NICI Collection. This role is responsible for driving direct revenue through our websites, optimising our digital marketing activity, and enhancing the online customer journey across all properties.

Working closely with Revenue, Sales, Marketing, and operational teams, you will play a key role in increasing brand visibility, improving conversion, and supporting the continued growth of the collection.

Key Responsibilities

• Develop, manage, and optimise SEO, PPC, paid media, and paid social campaigns to maximise direct bookings and return on investment.




• Oversee the performance, content, and user experience of the collection's websites and booking journeys, continuously improving conversion rates.




• Manage and optimise digital content and marketing assets across Online Travel Agencies (OTAs), Google Business Profile, and other third-party platforms.




• Monitor website performance, campaign results, customer behaviour, and conversion funnels using analytics tools, providing regular reporting and actionable insights.




• Work collaboratively with Revenue, Sales, Marketing, F&B, and Spa teams to deliver integrated digital strategies that support total property revenue.




• Stay up to date with digital marketing trends, hospitality e-commerce best practices, and emerging technologies to ensure THE NICI Collection remains competitive.

About You

• Previous experience in an E-Commerce or Digital Marketing role, ideally within hospitality, travel, or a multi-site business.




• Strong understanding of SEO, PPC, paid social, Google Analytics, and website optimisation.




• Experience managing CMS platforms, booking engines, and OTA listings.




• Commercially focused with strong analytical skills and the ability to turn data into actionable insights.




• Excellent communication and stakeholder management skills.




• Proactive, organised, and passionate about delivering exceptional digital experiences.

What We Offer

• Competitive salary.




• Staff discounts across THE NICI Collection.




• Career development opportunities within a growing luxury hospitality brand.




• Meals on duty.




• Ongoing training and professional development.

Join THE NICI Collection and be part of an exciting growth story where exceptional hospitality, great people, and memorable experiences are at the heart of everything we do.

Compensation: To be discussed