E-commerce Manager

The Nici; Bournemouth; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Staff discounts

Meals on duty

Career development

Training and development

Job summary

THE NICI Collection is seeking an experienced E‑Commerce Manager to drive digital performance across our luxury collection of hotels. You will lead direct revenue via our websites, optimise marketing activity, and enhance online journeys for all properties.

Work closely with Revenue, Sales, Marketing, F&B and Spa to boost visibility, conversions and total property revenue, while staying ahead of industry trends and technologies to keep NICI competitive.

Qualifications

• Experience in E‑commerce or digital marketing in hospitality, travel, or multi-site businesses.
• Strong SEO, PPC, paid social, GA, and website optimisation knowledge.
• Experience with CMS platforms, booking engines, and OTA listings.
• Commercial focus with strong analytical skills and data-driven insights.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Develop, manage, and optimise SEO, PPC, paid media, and paid social campaigns for direct bookings and ROI.
• Oversee websites and booking journeys, improving conversion rates.
• Manage digital content and marketing assets across OTAs, GBP, and third‑party platforms.
• Monitor performance, analyze customer behaviour and funnels, and report insights.
• Collaborate with Revenue, Sales, Marketing, F&B, and Spa to drive integrated digital strategies.
• Stay updated on digital marketing trends and hospitality e‑commerce best practices.

Skills

SEO

PPC

Paid social

Google Analytics

Website optimisation

CMS platforms

Booking engines

OTA listings

Analytical skills

Stakeholder management

Tools

CMS platforms

Booking engines

OTA listings

Google Analytics

Job description

About THE NICI Collection

THE NICI Collection is a luxury lifestyle hotel group inspired by some of the world's most iconic destinations, bringing exceptional hospitality, outstanding food and drink, and unforgettable guest experiences to some of the UK's most desirable locations.

What began with THE NICI Bournemouth, our original flagship hotel inspired by Miami's South Beach, has grown into an exciting collection of destination-led properties. In June 2026, the collection expanded with the opening of THE NICI Newquay, inspired by Italy's Amalfi Coast, and THE NICI New Forest, inspired by the luxury and charm of the Hamptons.

This is just the beginning of our growth journey, and we're looking for talented individuals who want to build their careers with an ambitious and expanding hospitality brand.

The Role

We are looking for an experienced and commercially minded E-Commerce Manager to lead the digital performance of THE NICI Collection. This role is responsible for driving direct revenue through our websites, optimising our digital marketing activity, and enhancing the online customer journey across all properties.

Working closely with Revenue, Sales, Marketing, and operational teams, you will play a key role in increasing brand visibility, improving conversion, and supporting the continued growth of the collection.

Key Responsibilities

• Develop, manage, and optimise SEO, PPC, paid media, and paid social campaigns to maximise direct bookings and return on investment.

• Oversee the performance, content, and user experience of the collection's websites and booking journeys, continuously improving conversion rates.

• Manage and optimise digital content and marketing assets across Online Travel Agencies (OTAs), Google Business Profile, and other third-party platforms.

• Monitor website performance, campaign results, customer behaviour, and conversion funnels using analytics tools, providing regular reporting and actionable insights.

• Work collaboratively with Revenue, Sales, Marketing, F&B, and Spa teams to deliver integrated digital strategies that support total property revenue.

• Stay up to date with digital marketing trends, hospitality e-commerce best practices, and emerging technologies to ensure THE NICI Collection remains competitive.

About You

• Previous experience in an E-Commerce or Digital Marketing role, ideally within hospitality, travel, or a multi-site business.

• Strong understanding of SEO, PPC, paid social, Google Analytics, and website optimisation.

• Experience managing CMS platforms, booking engines, and OTA listings.

• Commercially focused with strong analytical skills and the ability to turn data into actionable insights.

• Excellent communication and stakeholder management skills.

• Proactive, organised, and passionate about delivering exceptional digital experiences.

What We Offer

• Competitive salary.

• Staff discounts across THE NICI Collection.

• Career development opportunities within a growing luxury hospitality brand.

• Meals on duty.

• Ongoing training and professional development.

Join THE NICI Collection and be part of an exciting growth story where exceptional hospitality, great people, and memorable experiences are at the heart of everything we do.

Compensation: To be discussed