E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Ipswich; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the sportswear sector is seeking an E-Commerce & Digital Marketing Manager to enhance D2C growth across the UK & EU for the AND1 basketball brand. The role involves managing the e-commerce site, executing digital marketing strategies, and fostering collaboration with creative teams to drive success and profitability in the market.

Qualifications

• 4+ years in e-commerce or digital marketing (sportswear/footwear preferred).
• Proven success in Paid Social campaigns.
• Deep experience with Shopify/Shopify+.

Responsibilities

• Oversee e-commerce site development and optimize UX.
• Plan, launch, and optimize Paid Social marketing campaigns.
• Coordinate inventory management for launches.

Skills

E-commerce strategy

Digital marketing

Paid Social

Performance marketing

Tools

Shopify

Google Analytics

Meta Ads Manager

Job description

Social network you want to login/join with:

E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Ipswich

Client:

House Of Fashion Associates

Location:

Central Manchester

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

The legendary AND1 basketball brand is back. We’re seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a significant impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with third-party developers; optimize navigation, collections, UX, and product launches; align online product drops with inventory & marketing priorities.
• Digital Marketing & Paid Social: Plan, launch, & optimize campaigns on Meta, TikTok, Pinterest; run A/B tests, audience segmentation, bidding strategies; monitor metrics, deliver insights, and manage budgets; collaborate with creative/content teams; deliver performance reports & sales forecasts; manage marketing calendar and online trading budget; track trends.
• Inventory Management: Coordinate inventory with merchandising and logistics; ensure site readiness for key launches and promotions.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear experience preferred).
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
• Deep experience with Shopify/Shopify+.
• Skilled in Google Analytics, Ads Manager, Meta Business Suite.
• Strong performance marketing mindset focused on ROI, conversions, and CPL.