E-commerce Creative Lead: Amazon & AI Content

FS1 Recruitment; High Wycombe; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Casual dress

On-site parking

Private medical insurance

Job summary

FS1 Recruitment seeks an E-commerce Merchandise Lead to own creative output for Amazon, TikTok Shop and SHEIN from our Milton Keynes office. You will drive content strategy, imagery, A+ content, and campaign assets to maximise engagement and conversions.

You will lead a multidisciplinary creative team, apply AI-powered tools, and guide merchandise decisions with strong commercial insight in a fast-paced environment.

Qualifications

• Proven experience in eCommerce creative, with strong Amazon marketplace expertise.
• Strong understanding of Amazon creative requirements, A+ Content, image compliance standards, and marketplace optimisation techniques.
• Hands-on experience using AI tools to generate and optimise images, videos, and eCommerce content.
• Experience managing and mentoring creative teams.
• Strong commercial awareness, analytical skills, and ability to advise on merchandise strategy.
• Excellent organisational and planning skills; thrives in a fast-paced environment.

Responsibilities

• Own all creative output across Amazon, TikTok Shop, and SHEIN, ensuring content meets platform requirements and eCommerce best practices.
• Oversee the creation of product imagery, A+ Content, videos, infographics, lifestyle imagery, and campaign assets, optimising for customer engagement and conversion.
• Lead the use of AI-powered creative tools to create, enhance, and optimise product images, videos, and marketplace assets in line with Amazon creative guidelines and marketplace best practices.
• Conduct competitive merchandise analysis to identify market trends, creative best practices, and commercial opportunities.
• Advise the business, eCommerce, and marketing teams on merchandise strategy, product presentation, content priorities, and marketplace optimisation opportunities.
• Lead and manage a creative team including Senior Graphic Designers, Graphic Designer Trainees, a Photographer, a Stylist, and offshore designers.
• Plan and allocate team resources, prioritise workloads, and manage creative capacity to deliver projects on time and to a high standard.

Skills

Amazon expertise

Creative leadership

AI-powered tools

Content strategy

Analytical thinking

Tools

AI image/video tools

Job description

FS1 Recruitment seeks an E-commerce Merchandise Lead to own creative output for Amazon, TikTok Shop and SHEIN from our Milton Keynes office. You will drive content strategy, imagery, A+ content, and campaign assets to maximise engagement and conversions.

You will lead a multidisciplinary creative team, apply AI-powered tools, and guide merchandise decisions with strong commercial insight in a fast-paced environment.