Director of Sales and Marketing

Accor Hotels; Cardiff; On-site; CAD 50,000 - 80,000; Full time

Job summary

An established industry player in luxury hospitality seeks a dynamic Director of Sales and Marketing. This role involves leading teams in a breathtaking resort setting, focusing on sales, marketing, and community engagement. The ideal candidate will possess a strong background in luxury hotel sales and digital marketing, with a passion for driving performance and brand awareness. Join a forward-thinking company dedicated to exceptional service and career development opportunities within a renowned global network. This is your chance to make a significant impact while enjoying the beauty of nature and a vibrant work culture.

Benefits

Comprehensive benefits package

Defined Contribution Pension Plan

Employee travel discounts

Access to wellness programs

Discounts at resort outlets

Career development opportunities

Qualifications

• Minimum five years of luxury hotel sales experience required.
• Exceptional communication and leadership skills are essential.

Responsibilities

• Oversee daily activities of Sales and Marketing teams.
• Develop strategies to grow transient business and manage sales quotas.

Skills

Leadership

Digital Marketing

Sales Management

Communication Skills

Interpersonal Skills

Education

Bachelor’s Degree in Hotel Management

Tools

Microsoft Office

Opera

Job description

The Fairmont Chateau Lake Louise is a world-class, bucket-list destination located in Banff National Park in the Canadian Rockies. We focus on active well-being and access to nature, setting us apart from competitors. Living and working in a National Park while being part of a renowned hotel offers a unique opportunity. Our resort is undergoing extensive renovations, including a new thermal wellness facility opening in 2025. Our team is composed of empowered individuals passionate about hospitality. Enjoy the benefits of residing in the Canadian Western Mountain Region while working hard and playing hard!

What is in it for you

• Comprehensive benefits package including Medical, Vision & Dental, Mental Health support, Orthodontics, Fertility Drugs, and Gender Affirmation for full-time employees
• Defined Contribution Pension Plan with employer matching up to 5%
• Employee travel discounts on room rates and food & beverage worldwide
• Access to Mountain Explorer Travel Program with discounted room rates and food & beverage discounts in Banff, Lake Louise, Jasper, and Whistler
• Wellness platform for mental health and wellbeing support
• Discounts at resort Food & Beverage outlets, Fitness Centre, and Spa
• Participation in resort activities and events through the Colleague Lifestyle Program
• Opportunities for career development within Fairmont Chateau Lake Louise and Accor's global network

Job Description

The Fairmont Chateau Lake Louise seeks a motivated and dynamic Director of Sales and Marketing with proven leadership, creativity, and a strong work ethic. Responsibilities include leading Sales, Revenue, Conference Services, Marketing, and PR, collaborating across departments to maximize sales and brand awareness. The ideal candidate will have a strong understanding of the Transient segment, experience in digital marketing, and the ability to support and lead sales teams across regional resorts including Banff Springs, Rimrock, Jasper Park Lodge, and Whistler. Collaboration with corporate and destination partners is essential.

Summary of Responsibilities:

• Oversee daily activities and strategic development of Sales, Conference Services, and Marketing teams.
• Work with regional leaders to optimize performance across properties.
• Implement regional and hotel initiatives to drive performance in all market segments.
• Communicate effectively regarding sales & marketing strategies, performance, and best practices.
• Lead the integration and promotion of the resort’s new wellness facilities and lifestyle proposition.
• Develop strategies to grow transient business, including content creation and marketing campaigns.
• Manage sales quotas, revenue management, and digital marketing efforts.
• Lead Public Relations and community engagement initiatives.
• Build partnerships with local organizations and manage market analysis and reporting.
• Control sales & marketing expenses and participate in executive meetings.
• Hire, coach, and develop sales and marketing staff.
• Support talent acquisition and employee engagement initiatives.
• Participate in travel and other duties as required.

Qualifications

• Minimum five years of luxury hotel sales experience, with previous DOSM role required.
• Experience in resort settings is advantageous.
• Strong knowledge of advertising, promotion, and digital marketing.
• Exceptional communication, leadership, and interpersonal skills.
• Bachelor’s degree or Hotel Management degree preferred.
• Proficiency in Microsoft Office, Opera, and S&C/SFA; basic hotel accounting knowledge required.
• Willingness to travel and work flexible hours.

Additional Information

Visa Requirements: Must be authorized to work in Canada.

Diversity & Inclusion: We value diversity and are committed to an inclusive workplace.

Apply: Visit our website to learn more about working in Lake Louise: www.lakelouisejobs.com

About Fairmont: We offer exceptional hospitality experiences worldwide, with a focus on ethical standards, community, and environmental responsibility. Join us to explore limitless possibilities and grow your career.

Fairmont Chateau Lake Louise is committed to diversity and equal opportunity. We welcome applications from all qualified candidates and support accommodations during the hiring process.