Director of Marketing (EMEA)

Canoe; Greater London; Hybrid; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Health Insurance

Benefits Stipend

Flexible PTO

Hybrid and Remote Work

Remote Office Stipend

Professional Development

Parental Leave

Wellness/WiFi

Job summary

Canoe, a B2B SaaS company, is seeking an experienced ABM leader to own EMEA target account selection and tiering in close partnership with Sales across institutional, wealth, and enterprise segments.

Design multi-touch ABM campaigns, use intent data and CRM signals to prioritize accounts, build account-specific plays, enable the field with battlecards, and drive a quota-adjacent pipeline to support quarterly revenue.

Qualifications

• 8+ years in B2B SaaS or FinTech with direct accountability for a pipeline or bookings.
• Quota-adjacent mindset with forecasting discipline and weekly pipeline rigor.
• Strong familiarity with EMEA financial services and alternative investments accounts.
• Fluency in Salesforce, HubSpot, and ABM tooling as pipeline management instruments.

Responsibilities

• Own EMEA target account selection and tiering in partnership with Sales across institutional, wealth, and enterprise segments.
• Design and execute multi-touch ABM campaigns against tier-1 and tier-2 account lists with personalized outreach sequences.
• Use intent data and CRM signals to prioritize spend and track every touch to a named opportunity.
• Run account-specific activations (dinners, roundtables, 1:1 sessions) around active deals and open opportunities.
• Build account-specific sales enablement assets (battlecards, ROI materials, messaging).
• Activate partner ecosystem for co-sourced pipeline and co-accelerated opportunities.

Skills

ABM strategy

Sales alignment

Forecasting

Salesforce

HubSpot

B2B SaaS

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

• This is a quota-adjacent role. You will carry a shared pipeline and closed-won number with EMEA Sales leadership every quarter, and every activity you run must trace to a named account or an open opportunity
• Account-Based Marketing (ABM): Own EMEA target account selection and tiering in direct partnership with Sales across institutional, wealth, and enterprise segments
• Design and execute multi-touch ABM campaigns against tier-1 and tier-2 account lists, including personalized outreach sequences and account-specific plays
• Use intent data, firmographic signals, and CRM intelligence to prioritize spend and effort against accounts most likely to convert this quarter. Track every touch to a named opportunity
• Pipeline Acceleration: Run small-format, account-specific activations tied to open opportunities, such as executive dinners, roundtables, and 1:1/1:few sessions built around named accounts in active deal cycles
• Build account-specific sales enablement, including battlecards, ROI materials, and messaging tied to the accounts currently in motion
• Partner-Sourced Pipeline: Activate Canoe’s EMEA technology and channel partner ecosystem for co-sourced and co-accelerated pipeline
• Build partner enablement assets focused on deal registration, co-selling motions, and shared-pipeline reporting. Identify new partners (integrators, consultants, administrators) where the primary value is pipeline contribution
• Revenue Partnership & Forecasting: Carry a shared quarterly pipeline-generated and closed-won-contribution target with EMEA Sales and BDR leadership, agreed jointly with the CMO
• Run weekly pipeline reviews and forecasting cadence embedded with Sales. Own ABM/field/partner ROI reporting in Salesforce and HubSpot, and reallocate spend toward the highest-converting plays in-quarter. Present at joint Sales/Marketing QBRs on pipeline and revenue contribution

Benefits

• Health Insurance: From medical dental, and vision to FSAs, HSAs, and more - we’ve got you covered
• Benefits Stipend: Canoe offers a £6,000 stipend for employees to enroll in their own private benefits.
• Flexible PTO: Recharge with flexible PTO and paid holidays!
• In-Person Events: We host regular happy hours and company outings in NYC, London, and Jacksonville. Going to be remote? We also bring our teams together from around the world as we’re able.
• Hybrid and Remote Work: Most roles at Canoe offer either a Hybrid or a Fully Remote schedule. Find the flexibility you are looking for here.
• Remote Office Stipend: Need to level up your personal workspace? We offer $750 for any office equipment you purchase (monitors, desk, chair, etc.).
• Professional Development: Continue to learn and grow, utilizing $1,000 in education reimbursement available annually to each employee. We also offer a robust Learning Management platform and host regular Lunch & Learns.
• Parental Leave: We provide paid parental leave to all new parents following 6 months of employment.
• Wellness/WiFi: We reimburse employees up to $100 per month to help cover gym memberships and internet.

• Experience partnering with Sales/Revenue leadership as a primary day-to-day stakeholder, even while formally reporting into Marketing8+ years in B2B SaaS or FinTech, with direct accountability for a pipeline or bookings number — not just campaign executionComfortable being measured like a revenue function: quota-adjacent mindset, forecasting discipline, weekly pipeline rigorDeep familiarity with EMEA financial services and alternative investments accountsDeep fluency in Salesforce, HubSpot, and ABM tooling (6sense, Demandbase, or similar) as instruments of pipeline management, not just reporting