Head of Marketing

Opto Talent Ltd; Greater London; On-site; GBP 110,000 - 130,000; Full time

Benefits offered by this job

Pension

Flexible PTO

Benefits stipend

Home office allowance

Gym allowance

Education assistance

Parental leave

Job summary

Opto Talent Ltd is recruiting a revenue-focused marketing leader to own the EMEA pipeline for a high-growth FinTech expanding across Europe. This quota-adjacent role blends marketing with Sales, sharing a pipeline and a closed-won target.

You will lead Account-Based Marketing, select tier-1 and tier-2 target accounts, run multi-touch campaigns, and activate partner ecosystems. The role is London-based with hybrid working.

Qualifications

• 8+ years in B2B SaaS or FinTech marketing.
• Direct accountability for pipeline or bookings, not just campaigns.
• Strong forecasting discipline with revenue-attach mindset.
• Deep Salesforce and HubSpot fluency; ABM tooling experience.
• Experience partnering with Sales/Revenue leadership.
• Familiarity with EMEA financial services and alt investments accounts.

Responsibilities

• Own EMEA pipeline generation; marketing tied to Sales metrics.
• Lead Account-Based Marketing with Sales on tier-1 and tier-2 lists.
• Accelerate live deals with executive events and 1:1 sessions.
• Create account-specific sales enablement materials.
• Activate channel partner ecosystem for co-sourced pipeline.
• Run weekly pipeline reviews with Sales.

Skills

ABM marketing

Forecasting

Sales collaboration

Sales enablement

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

• Revenue-focused marketing leader owning EMEA pipeline
• Quota-adjacent role with a shared pipeline and closed-won target alongside Sales
• High-growth FinTech scaling its EMEA footprint
• Basic salary is £110,000 – £130,000 + Bonus

About The Company

• A specialist AI-driven FinTech serving the alternative investments market
• Automates complex document and data workflows for institutional investors, wealth managers and asset servicers
• Established client base and active deals across EMEA, with strong momentum behind regional growth
• London-based, hybrid working

About the Role

• Owning EMEA pipeline generation: marketing is measured on the same numbers as Sales
• Leading Account-Based Marketing: selecting and tiering target accounts with Sales, and running multi-touch campaigns against tier-1 and tier-2 lists
• Accelerating live deals through executive dinners, roundtables and 1:1/1:few sessions built around named accounts
• Building account-specific sales enablement, including battlecards, ROI materials and tailored messaging
• Activating the technology and channel partner ecosystem for co-sourced pipeline, and identifying new partners
• Running weekly pipeline reviews with Sales

About the Candidate

• 8+ years in B2B SaaS or FinTech marketing
• Direct accountability for a pipeline or bookings number, not just campaign delivery
• Strong forecasting discipline and comfortable being measured like a revenue function
• Deep Salesforce and HubSpot fluency, plus ABM tooling experience (6sense, Demandbase or similar)
• Experience partnering day-to-day with Sales/Revenue leadership
• Strong familiarity with EMEA financial services and alternative investments accounts

About the Package

• Basic salary of £110,000 – £130,000 + Bonus
• Pension, flexible PTO, benefits stipend, home office and gym allowances, education assistance and parental leave