Director, Marketing - EMEA

Canoe Intelligence; Greater London; Hybrid; GBP 110,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision

Commuter benefits

Pension contribution

Flexible work from home policy

Home office stipend

Education assistance

Parental Leave

Gym reimbursement

Job summary

Canoe Intelligence in London, hybrid, seeks a Director of Marketing - EMEA to own revenue-focused marketing. You will treat campaigns as pipeline-generation activities and share quarterly targets with EMEA Sales leadership.

Lead ABM across EMEA, drive pipeline acceleration and partner-sourced deals, and own ROI reporting in Salesforce and HubSpot. 8+ years in B2B SaaS/FinTech with a deep understanding of EMEA financial services.

Qualifications

• 8+ years in B2B SaaS or FinTech with pipeline or bookings responsibility.
• Quota-adjacent mindset and weekly pipeline discipline.
• Fluency in Salesforce, HubSpot, and ABM tooling as pipeline instruments.
• Experience partnering with Sales/Revenue leadership as a primary stakeholder.
• Familiarity with EMEA financial services and alternative investments accounts.

Responsibilities

• Own ABM across EMEA, targeting tier-1 and tier-2 accounts and align with Sales.
• Drive pipeline acceleration with account-specific activations and enablement assets.
• Activate partner-sourced pipeline with channel ecosystem and co-selling motions.
• Lead revenue forecasting and quarterly pipeline reviews with Sales/BDR; report ROI.

Skills

ABM strategy

Pipeline management

Forecasting discipline

Sales alignment

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

COMPANY: Canoe Intelligence

WEBSITE: https://canoeintelligence.com/

TITLE: Director, Marketing - EMEA

LOCATION: London, Hybrid

COMPENSATION: £110,000 - £130,000 base salary + bonus

The Role:

Canoe's EMEA pipeline needs an owner. Existing clients, active deals in motion, and a growing footprint across institutional allocators, wealth managers, and enterprise accounts mean the raw material is there — what's missing is a revenue-focused operator who treats marketing as a pipeline-generation function, not a brand function, and who is judged on the same numbers Sales is judged on.

This is a quota-adjacent role. You will carry a shared pipeline and closed-won number with EMEA Sales leadership every quarter, and every activity you run must trace to a named account or an open opportunity.

What You'll Do:

• Account-Based Marketing (ABM): Own EMEA target account selection and tiering in direct partnership with Sales across institutional, wealth, and enterprise segments. Design and execute multi-touch ABM campaigns against tier-1 and tier-2 account lists, including personalized outreach sequences and account-specific plays. Use intent data, firmographic signals, and CRM intelligence to prioritize spend and effort against accounts most likely to convert this quarter. Track every touch to a named opportunity.

• Pipeline Acceleration: Run small-format, account-specific activations tied to open opportunities, such as executive dinners, roundtables, and 1:1/1:few sessions built around named accounts in active deal cycles. Build account-specific sales enablement, including battlecards, ROI materials, and messaging tied to the accounts currently in motion.

• Partner-Sourced Pipeline: Activate Canoe's EMEA technology and channel partner ecosystem for co-sourced and co-accelerated pipeline. Build partner enablement assets focused on deal registration, co-selling motions, and shared-pipeline reporting. Identify new partners (integrators, consultants, administrators) where the primary value is pipeline contribution.

• Revenue Partnership & Forecasting: Carry a shared quarterly pipeline-generated and closed-won-contribution target with EMEA Sales and BDR leadership, agreed jointly with the CMO. Run weekly pipeline reviews and forecasting cadence embedded with Sales. Own ABM/field/partner ROI reporting in Salesforce and HubSpot, and reallocate spend toward the highest-converting plays in-quarter. Present at joint Sales/Marketing QBRs on pipeline and revenue contribution.

What We're Looking For:

• 8+ years in B2B SaaS or FinTech, with direct accountability for a pipeline or bookings number — not just campaign execution.

• Comfortable being measured like a revenue function: quota-adjacent mindset, forecasting discipline, weekly pipeline rigor.

• Deep fluency in Salesforce, HubSpot, and ABM tooling (6sense, Demandbase, or similar) as instruments of pipeline management, not just reporting.

• Experience partnering with Sales/Revenue leadership as a primary day-to-day stakeholder, even while formally reporting into Marketing.

• Deep familiarity with EMEA financial services and alternative investments accounts.

What You'll Get:

• A stipend for benefits, including medical, dental, vision, & commuter benefits

• Flexible PTO

• Pension contribution

• Flexible work from home policy

• Home office stipend + gym/wifi reimbursement

• Employee Assistance Program

• Gym reimbursement

• Education assistance

• Parental Leave

• Commuter benefits

Our Values:

• Client First —> Listen, and deliver client-centric solutions

• Be An Owner —> Take initiative, improve situations, drive positive outcomes

• Excellence —> Always set the highest standard for yourself and others

• Win Together —> 1 + 1 = 3

Who We Are:

Canoe is reimagining alternative investment data processes for hundreds of leading institutional investors, capital allocators, asset servicing firms and wealth managers. By combining industry expertise with the most sophisticated data capture technologies, Canoe's technology automates the highly-frustrating, time-consuming, and costly manual workflows related to alternative investment document and data management, extraction and delivery. With Canoe, clients can refocus capital and human resources on business performance and growth, increase efficiency, and gain deeper access to their data. Canoe's AI-driven platform was developed in 2013 for Portage Partners LLC, a private investment firm.

Canoe is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.