Director of Data Strategy, AI-Powered Retail

wppmedia; Greater London; Hybrid; GBP 120,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Hybrid work model

Paid time off

Job summary

WPP Media seeks a Director, Data Strategy, UK to lead data-driven transformation for Tesco, translating business goals into audience architectures and scalable activation across addressable channels. You will mentor a Data Strategy Manager and collaborate with Analytics, Activation, and Client Leadership to deliver a unified data offering.

Based in the UK, this role embraces a hybrid model with four days in-office, focusing on privacy governance, Open Intelligence adoption, and agentic AI

Qualifications

• Experience in data strategy within a media/advertising context with enterprise impact.
• Ability to translate business objectives into data-driven strategies.
• Strong leadership and mentoring capabilities.
• Expertise in privacy-first data governance (GDPR) and data protection.

Responsibilities

• Lead data strategy for Tesco, aligning data & technology with marketing objectives.
• Architect audience architectures and drive activation across addressable media channels.
• Oversee data governance, privacy, and testing frameworks with analytics partners.
• Collaborate across matrixed teams to deliver integrated data and tech offerings.

Skills

Data strategy

Leadership

Stakeholder management

Communication

Analytics

Education

Bachelor's degree in a relevant field

Tools

InfoSum

Open Intelligence

Adobe

WPP Open

Job description

WPP Media seeks a Director, Data Strategy, UK to lead data-driven transformation for Tesco, translating business goals into audience architectures and scalable activation across addressable channels. You will mentor a Data Strategy Manager and collaborate with Analytics, Activation, and Client Leadership to deliver a unified data offering.

Based in the UK, this role embraces a hybrid model with four days in-office, focusing on privacy governance, Open Intelligence adoption, and agentic AI