Associate Director, Retail Analytics & Test‑Learn Lead

WPP Media; Greater London; Hybrid; GBP 120,000 - 160,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision insurance

Dental insurance

Significant paid time off

Employee mental health days

Job summary

WPP Media seeks an Associate Director, Applied Analytics for the UK Tesco account. You will champion the use of first‑party data to design and analyze rigorous test‑and‑learn frameworks to prove incremental impact of marketing activity, while mentoring junior team members.

You will partner with Tesco and internal teams to translate briefs into actionable measurement methodologies, drive ROI‑driven insights, and lead strategic, data‑driven discussions with senior stakeholders in a fast-paced

Qualifications

• Bachelor’s degree in a quantitative field or equivalent.
• Experience in marketing effectiveness, media measurement and advanced analytics.
• Proven ability to design, execute, and evaluate matched‑market testing and A/B testing.

Responsibilities

• Act as analytical partner for Tesco, translating briefs into data‑driven measurement methods.
• Lead dialogues with senior Tesco stakeholders and agency planning teams.
• Ensure measurement, testing and KPIs are integrated into media planning and activation.

Skills

Analytical mindset

Marketing analytics

Test design

First‑party data literacy

MMM knowledge

Digital attribution

Data privacy

Retail economics

Communication

Data storytelling

Education

Bachelor's degree in quantitative field

Tools

Excel

Tableau

PowerBI

YouGov

TGI

IPA Touchpoints

Job description

WPP Media seeks an Associate Director, Applied Analytics for the UK Tesco account. You will champion the use of first‑party data to design and analyze rigorous test‑and‑learn frameworks to prove incremental impact of marketing activity, while mentoring junior team members.

You will partner with Tesco and internal teams to translate briefs into actionable measurement methodologies, drive ROI‑driven insights, and lead strategic, data‑driven discussions with senior stakeholders in a fast-paced