Director, Data Strategy

wppmedia; Greater London; Hybrid; GBP 120,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Hybrid work model

Paid time off

Job summary

WPP Media seeks a Director, Data Strategy, UK to lead data-driven transformation for Tesco, translating business goals into audience architectures and scalable activation across addressable channels. You will mentor a Data Strategy Manager and collaborate with Analytics, Activation, and Client Leadership to deliver a unified data offering.

Based in the UK, this role embraces a hybrid model with four days in-office, focusing on privacy governance, Open Intelligence adoption, and agentic AI

Qualifications

• Experience in data strategy within a media/advertising context with enterprise impact.
• Ability to translate business objectives into data-driven strategies.
• Strong leadership and mentoring capabilities.
• Expertise in privacy-first data governance (GDPR) and data protection.

Responsibilities

• Lead data strategy for Tesco, aligning data & technology with marketing objectives.
• Architect audience architectures and drive activation across addressable media channels.
• Oversee data governance, privacy, and testing frameworks with analytics partners.
• Collaborate across matrixed teams to deliver integrated data and tech offerings.

Skills

Data strategy

Leadership

Stakeholder management

Communication

Analytics

Education

Bachelor's degree in a relevant field

Tools

InfoSum

Open Intelligence

Adobe

WPP Open

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships all united by ourpioneeringagentic marketing platform, WPP Open we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Director, Data Strategy, UK 2652

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

About our Data, Tech and Analytics Division (DTA)

We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with our clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through WPP Open, an AI-enabled media and data platform, and Open Intelligence, our data solution built for the next era of advertising. We’re endlessly curious. Our team of analytical thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Position Overview

DTA is seeking a Director, Data Strategy, UK to join our team dedicated to the Tesco account.

Data Strategy involves transforming the way our client thinks about, organises and orchestrates data & technology to deliver more timely, engaging, and meaningful brand experiences for their customers.

Reporting into the VP, Data Strategy, UK this role will act as a senior data strategy lead and line manage 1 Data Strategy Manager. You will play a central role in architecting and executing sophisticated, data-driven solutions for Tesco, bridging marketing strategy to scaled activation across addressable media channels, proprietary WPP technology, and advanced AdTech/MarTech infrastructure.

You will be responsible for translating Tesco's business and marketing objectives into actionable audience architecture, driving the strategic adoption of platforms likeOpen Intelligence (OI),InfoSum, andAdobe, defining use cases forAgentic AI and ensuring rigorous data governance standards.

Responsibilities & Key Focus Areas

1. Client Leadership & Data Strategy Execution

• Act as a key data strategy lead for senior Tesco stakeholders and agency planning teams, translating communication and business briefs into audience architectures and compelling strategic narratives.
• Work in close partnership with media planning and activation teams to place enhanced data solutions at the heart of campaign execution across paid media and Tesco’s owned channels.
• Leaddata-led audience design, establishing segmentation, targeting, suppression, and frequency capping rules across all addressable channels.
• Generate actionable insights from complex data sets to identify strategic growth opportunities and overcome barriers for Tesco teams.

1. Platform & Technology Maximisation

• Drive the strategic implementation and adoption of WPP's proprietary platforms, specifically standing upOpen Intelligence (OI)and theUK Private Data Network (PDN)for Tesco.
• Lead data clean room strategy and collaboration, identifying and securely activating Tesco’s first-party data within theInfoSumenvironment.
• Support AdTech and MarTech consultancy, driving integration and realising value from the newly announcedAdobe and WPP Open partnership.
• Define strategic questions and operational use cases forAgentic AI, guiding the team on required agent/persona development to automate workflows and extract actionable insights.

1. Data Governance, Innovation & Measurement

• Support the ultimate ownership of the data governance framework for all Tesco-owned data used in media activation, ensuring total compliance with privacy regulations (e.g., GDPR).
• Influence the test-and-learn innovation agenda, designing predictive audience models and A/B testing frameworks in collaboration with the analytics team to maximize marketing effectiveness.
• Continually identify, evaluate, and test emerging privacy-first datasets and technology solutions to keep Tesco at the forefront of retail media innovation.

1. Team Management & Integration

• Directly manage, mentor, and oversee the daily output and career development of1 Data Strategy Manager.
• Work seamlessly across matrixed teams—including Analytics, Activation, Media Strategy, and Client Leadership—to deliver a unified data and tech offering.

Skills and Experience Required

• Experience in data strategy within a media agency, vendor, consultancy, or client-side marketing organisation, with a heavy emphasis on digital paid media (retail or CPG sector experience highly desirable).
• Proven Track Record:Demonstrable experience in developing and executing data strategies that directly influence media planning, addressable activation, and business outcomes for large enterprise clients.
• Audience Architecture & Clean Rooms:Deep expertise in audience segmentation, data-led journey planning, and hands‑on understanding of data clean rooms (InfoSum), CDPs/DMPs and agency data platforms (e.g.,WPP Open / Open Intelligence).
• Technology & Ecosystem Expertise:Strong knowledge of the AdTech/MarTech landscape, with consulting experience around technology integration - specifically withAdobetechnologies.
• Data Governance & Privacy:Robust understanding of data protection regulations (GDPR), privacy-first media solutions, and ethical considerations surrounding retail customer data.
• AI & Innovation Mindset:Strong interest and practical understanding of how emerging technologies, such asAgentic AIand automated workflows, can streamline data strategy practice and drive client value.
• Leadership & Management:Experience line managing, mentoring, and developing junior team members in a matrixed environment.
• Storytelling & Communication:Exceptional presentation and storytelling skills, with a proven ability to translate complex technical/analytical concepts into clear, impactful strategies for diverse stakeholders.
• Commercial & Collaborative Approach:Proactive, adaptable team player with commercial acumen to identify new growth opportunities.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK-based role and requires individuals to have the right to work in this location.

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