Associate Director, Retail Analytics & Test‑and‑Learn

Wpp; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Group retirement plans

Vision

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media is seeking an Associate Director, Applied Analytics UK to lead advanced analytics for the Tesco account. You will design and analyse test-and-learn studies using Tesco’s first-party data to prove incremental impact across media channels.

You will mentor junior team members, partner with senior stakeholders, and develop measurement frameworks leveraging MMM and digital attribution to drive business outcomes.

Qualifications

• Bachelor’s degree in a quantitative field or equivalent.
• Experience in marketing effectiveness, media measurement, and advanced analytics.
• Proven experience designing matched-market testing, A/B testing, and test-and-learn frameworks.
• Experience with large-scale first-party datasets and loyalty data (CRM/Clubcard).
• Deep knowledge of MMM, digital attribution, and data clean room technologies.

Responsibilities

• Act as the key analytical partner for Tesco, translating briefs into data-driven measurement methodologies.
• Lead dialogues with senior Tesco stakeholders and agency teams on retail trends and marketing effectiveness.
• Ensure measurement and KPIs are integrated into media planning and activation.

Skills

Analytical partnership

Strategic advisory

Test design

First‑party data

MMM

Digital attribution

Excel

Tableau/PowerBI

Retail knowledge

Communication

Education

Bachelor’s degree in quantitative field

Tools

Tableau

Power BI

YouGov

IPA Touchpoints

Dunnhumby

Job description

WPP Media is seeking an Associate Director, Applied Analytics UK to lead advanced analytics for the Tesco account. You will design and analyse test-and-learn studies using Tesco’s first-party data to prove incremental impact across media channels.

You will mentor junior team members, partner with senior stakeholders, and develop measurement frameworks leveraging MMM and digital attribution to drive business outcomes.