Director of Data Strategy & AI-Driven Media

wppmedia; Greater London; Hybrid; GBP 110,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media is seeking a Director of Data Strategy in the UK to lead data-driven campaigns for BT Consumer. You will drive data-led audience strategies, bidding enablement, and cross-functional collaboration across internal teams and client stakeholders.

The role requires managing multiple senior stakeholders, shaping the data language for clients, and guiding data product development within the OpenConnect framework. A hybrid UK-based posture is expected.

Qualifications

• Deep interest in Media & Technology and ability to explain complex concepts to diverse audiences.
• Customer focus with passion for client success and long-term relationships.
• Exceptional communication and relationship-building with clients and partners.

Responsibilities

• Lead data strategy initiatives across paid media campaigns for BT Consumer.
• Oversee test, trial, and strategy recommendations using BT datasets and tech.
• Own cross-functional roadmaps and align with internal AI & consulting teams.

Skills

Data Strategy

Client focus

Communication

Stakeholder management

Team leadership

Data-led paid media

Tools

Amazon Marketing Cloud

Job description

WPP Media is seeking a Director of Data Strategy in the UK to lead data-driven campaigns for BT Consumer. You will drive data-led audience strategies, bidding enablement, and cross-functional collaboration across internal teams and client stakeholders.

The role requires managing multiple senior stakeholders, shaping the data language for clients, and guiding data product development within the OpenConnect framework. A hybrid UK-based posture is expected.