Director of Business Development - Marketing Intelligence

Vertical Advantage; Greater London; On-site; GBP 100,000 - 150,000; Full time

Job summary

Vertical Advantage is growing its marketing intelligence business and seeking a senior Business Development Director to own the full new business cycle from prospecting to close and onboarding.

You will identify and convert strategic opportunities across brands and agencies globally in a consultative, value-driven manner, building relationships with senior marketers and commercial decision-makers while shaping the BD function as the company scales.

Qualifications

• 5+ years of experience in Business Development, Partnerships, Sales or a revenue-focused role.
• Experience within advertising, media, marketing technology, SaaS.
• Strong track record of winning and growing strategic client relationships.
• Experience selling to senior stakeholders within brands, agencies or media businesses.
• Strong consultative selling and commercial negotiation skills.
• Experience working in a high-growth or scale-up environment.
• An interest in data, measurement, insights and evidence-led marketing.
• The curiosity and commercial intelligence to quickly understand a sophisticated product and communicate its value.

Responsibilities

• Own the full new business cycle, from prospecting through to close and onboarding.
• Build and manage a strong pipeline of strategic ICP accounts.
• Develop relationships with senior marketing, media, strategy and commercial leaders.
• Identify new budget holders and commercial opportunities across the modern marketing ecosystem.
• Lead insight-led, consultative sales conversations and pitches.
• Represent the business at industry events, meetings and networking opportunities.
• Work closely with Client Strategy, Product, Data and Revenue teams to deliver strong client outcomes.
• Maintain disciplined pipeline management, forecasting and reporting.
• Help develop BD processes, best practices and the commercial strategy as the business scales.

Skills

Business development

Partnerships

Sales

SaaS

Advertising & media

Job description

A high-growth marketing intelligence business is looking for a Business Development Director to join its expanding commercial team.

This is a senior, 360° new business role, owning opportunities from prospecting and relationship development through to close and onboarding.

The Role:

You’ll be responsible for identifying and converting strategic new business opportunities across brands and agencies globally.

This is a consultative commercial role rather than a transactional sales position. You’ll build relationships with senior marketers and commercial decision-makers, understand their challenges and demonstrate how data, measurement and intelligence can create genuine commercial value.

You’ll also play an important role in shaping the wider Business Development function as the business continues to scale.

Key Responsibilities:

• Own the full new business cycle, from prospecting through to close and onboarding
• Build and manage a strong pipeline of strategic ICP accounts
• Develop relationships with senior marketing, media, strategy and commercial leaders
• Identify new budget holders and commercial opportunities across the modern marketing ecosystem
• Lead insight-led, consultative sales conversations and pitches
• Represent the business at industry events, meetings and networking opportunities
• Work closely with Client Strategy, Product, Data and Revenue teams to deliver strong client outcomes
• Maintain disciplined pipeline management, forecasting and reporting
• Help develop BD processes, best practices and the commercial strategy as the business scales

About You:

We’re looking for someone who combines commercial strength with genuine cultural fluency.

You’ll ideally have:

• 5+ years’ experience in Business Development, Partnerships, Sales or a revenue-focused role
• Experience within advertising, media, marketing technology, SaaS
• A strong track record of winning and growing strategic client relationships
• Experience selling to senior stakeholders within brands, agencies or media businesses
• Strong consultative selling and commercial negotiation skills
• Experience working in a high-growth or scale-up environment
• An interest in data, measurement, insights and evidence-led marketing
• The curiosity and commercial intelligence to quickly understand a sophisticated product and communicate its value

Double OTE (team are exceeding quota currently)