Director GTM Execution (UK | 12-Month Fixed-Term Contract (Parental Leave Cover)

Xero; Greater London; Hybrid; GBP 140,000 - 180,000; Full time

Job summary

Xero is seeking a GTM Director for the UK to drive strategic go-to-market initiatives during a 12-month parental leave cover. You will align product development with Sales, Marketing and Operations to deliver successful launches and ongoing regional programs.

In this leadership role, you will decide on regional trade-offs, allocate resources, and promote AI-enabled execution, while ensuring smooth handback to the permanent role. Hybrid working balances office and remote days.

Qualifications

• Experience leading multi-regional go-to-market programmes in SaaS/tech.
• Proven ability to align Sales, Marketing, Product and Operations.
• Comfort using AI tools to improve reporting and workflows.

Responsibilities

• Define and execute the UK GTM strategy and operating model.
• Lead cross-functional alignment forums across Sales, Marketing, Product and CX.
• Oversee UK GTM roadmap using Asana and AI tools to streamline delivery.
• Maintain comprehensive documentation for handback to permanent role.
• Drive events and regulatory deadlines.

Skills

Strategic leadership

Cross-functional alignment

Executive communication

AI tooling (Claude)

Asana/Jira familiarity

SaaS/tech experience

Decision making under ambiguity

Tools

Asana/Jira

Job description

• As the GTM Director for the UK, you will drive the strategic execution of go-to-market initiatives across the region during a 12-month parental leave cover. Acting as the critical link between product development and commercial teams including Sales, Marketing, and Operations, you will lead regional alignment, oversee strategic programmes, and ensure major product launches deliver on commercial objectives
• In this pivotal leadership capacity, you will hold decision-making authority for regional GTM trade-offs, resource allocation, and market readiness. By bringing trusted strategic direction, establishing operational cadences, and promoting AI-enabled execution, you will maintain momentum across key work streams and ensure seamless delivery for our UK partners and customers
• The UK Operations & Strategy team drives regional operational priorities to support Xero’s overall strategy and product delivery. They act as the vital connector between product development and Go To Market teams (Sales, Marketing, Finance, and Operations), combining commercial focus with quality market insights to strengthen our market position
• Defining, evolving, and executing the UK GTM strategy and operating model across regional commercial events and regulatory deadlines
• Leading cross-functional alignment forums across Sales, Marketing, Product, and CX teams to drive shared accountability and clear decision-making
• Overseeing the UK GTM roadmap using tools like Asana while leveraging AI technology such as Claude to streamline delivery and cross-team communication
• Maintaining comprehensive documentation across all strategic initiatives, relationships, and decisions to prepare for a smooth handback to the permanent role holder
• This UK-based role offers a hybrid working model, balancing remote flexibility with collaborative in-person time. You will have access to our modern office spaces for team connection, strategy sessions, and boost days designed to bring people together

• Exceptional communication abilities, suited to synthesizing progress, risks, and recommendations for executive leadership and steering committees
• Strong cross-functional partnership skills, with a track record of aligning Sales, Marketing, Product, and Operations teams around shared outcomes
• Strategic leadership experience driving complex, multi-regional go-to-market programmes and commercial launches within SaaS or technology environments
• Curiosity and practical experience using AI tools to boost efficiency, streamline reporting, and improve daily workflows
• Broad commercial acumen combined with comfortable decision-making ability in ambiguous or fast-paced situations
• Familiarity with modern project portfolio management tools such as Asana or Jira to keep workstreams transparent and organized