Director GTM Execution

Xero; Greater London; Hybrid; GBP 140,000 - 190,000; Full time

Job summary

Xero in London is seeking a Director of GTM Execution to lead the UK go-to-market agendas during a 12-month parental leave cover. You will align product, sales, and marketing to ensure launches meet commercial targets and maintain momentum across strategic initiatives.

In this leadership role, you will make region-wide trade-offs, allocate resources, and drive operational cadences. You will leverage AI-enabled tools to streamline delivery and sustain strong partnerships with UK partners and

Qualifications

• Strategic leadership experience driving complex, multi-regional GTM programmes and launches.
• Proven ability to align Sales, Marketing, Product and Operations around shared outcomes.
• Strong business acumen with ability to make decisions in fast-paced environments.
• Familiarity with portfolio management tools (Asana/Jira) to keep workstreams transparent.

Responsibilities

• Define, evolve and execute the UK GTM strategy and operating model across events and deadlines.
• Lead cross-functional alignment forums to drive accountability and decision-making.
• Oversee the UK GTM roadmap, leveraging AI tools to streamline delivery and communication.
• Document initiatives and decisions to enable a smooth handback to the permanent holder.

Skills

GTM leadership

Cross-functional partnering

Commercial acumen

Portfolio management tools

AI-enabled execution

Executive communication

Tools

Asana

Jira

Job description

Director GTM Execution (12 Months FTC)

Department: Marketing

Location: UK: London (7 Devonshire Square)

Employment Type: FullTime

The role & impact

As the GTM Director for the UK, you will drive the strategic execution of go-to-market initiatives across the region during a 12-month parental leave cover. Acting as the critical link between product development and commercial teams including Sales, Marketing, and Operations, you will lead regional alignment, oversee strategic programmes, and ensure major product launches deliver on commercial objectives.

In this pivotal leadership capacity, you will hold decision-making authority for regional GTM trade-offs, resource allocation, and market readiness. By bringing trusted strategic direction, establishing operational cadences, and promoting AI-enabled execution, you will maintain momentum across key work streams and ensure seamless delivery for our UK partners and customers.

The team & how they connect

The UK Operations & Strategy team drives regional operational priorities to support Xero's overall strategy and product delivery. They act as the vital connector between product development and Go To Market teams (Sales, Marketing, Finance, and Operations), combining commercial focus with quality market insights to strengthen our market position.

Initially, you will focus on

• Defining, evolving, and executing the UK GTM strategy and operating model across regional commercial events and regulatory deadlines.
• Leading cross-functional alignment forums across Sales, Marketing, Product, and CX teams to drive shared accountability and clear decision-making.
• Overseeing the UK GTM roadmap using tools like Asana while leveraging AI technology such as Claude to streamline delivery and cross-team communication.
• Maintaining comprehensive documentation across all strategic initiatives, relationships, and decisions to prepare for a smooth handback to the permanent role holder.

Where and how you can work

This UK-based role offers a hybrid working model, balancing remote flexibility with collaborative in-person time. You will have access to our modern office spaces for team connection, strategy sessions, and boost days designed to bring people together.

Here are some of the things we're looking for, for this role

• Strategic leadership experience driving complex, multi-regional GTM programmes and commercial launches within SaaS or technology environments.
• Strong cross-functional partnership skills, with a track record of aligning Sales, Marketing, Product, and Operations teams around shared outcomes.
• Broad commercial acumen combined with comfortable decision-making ability in ambiguous or fast-paced situations.
• Familiarity with modern project portfolio management tools such as Asana or Jira to keep workstreams transparent and organized.
• Curiosity and practical experience using AI tools to boost efficiency, streamline reporting, and improve daily workflows.
• Exceptional communication abilities, suited to synthesizing progress, risks, and recommendations for executive leadership and steering committees.

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