Director, eCommerce, Flywheel

Interpublic; United Kingdom; On-site; GBP 90,000 - 130,000; Full time

Job summary

Omnicom Group in the United Kingdom is seeking an eCommerce Associate Director to lead innovative connected commerce solutions, aligning commerce with media planning, briefing, activation and measurement to drive growth across client portfolios.

You will consult with agency planning teams, manage a team, develop relationships with key retail partners, and push adoption of AI-enabled tools to improve performance and efficiency.

Qualifications

• Deep knowledge of digital commerce and its integration into campaigns.
• Experience in eCommerce activation at an agency or client side (FMCG/CPG/retail).
• Strong data analysis and retail planning skills.
• Awareness of AI/tools to boost creativity and performance in media.

Responsibilities

• Identify innovative e‑commerce solutions and scalable tests with eCommerce teams.
• Build and maintain relationships with key retail partners for growth.
• Identify new business opportunities and expand the eCommerce practice.
• Collaborate with technology vendors for innovative client solutions.
• Work with product teams and vendors on testing opportunities and feedback.
• Serve as a senior advisor to clients with updates and insights.
• Lead cross‑functional alignment to deliver integrated solutions.
• Present strategic recommendations and performance reviews to clients.
• Mentor and lead junior team members and support their growth.

Skills

eCommerce strategy

Key account management

Data analysis

AI concepts

Tools

Nector360

Tesco Sphere

AMS

Criteo

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Performance Media Job Description:

ROLE SUMMARY

As an eCommerce Associate Director, you will lead the development and implementation of innovative connected commerce solutions. This role requires a strategic thinker with deep expertise in digital commerce and a proven track record of driving business growth. You will consult with agency planning teams to create award-winning campaigns that integrate commerce into all stages of briefing, planning, activation and measurement. Your primary focus will be ensuring commerce and media planning teams are integrated in their objectives, approach and measurement. This role would suit if you have a keen desire to take ownership, build relationships internally and externally whilst being part of a team that is growing in a key investment area of our business.

KEY RESPONSIBILITIES

• Identify and lead innovative e-commerce solutions, including testing new technologies and platforms, while working with eCommerce teams to create scalable tests
• Build and maintain strong relationships with key retail partners to leverage their expertise for growth
• Identify new business opportunities and contribute to expanding the e-commerce practice
• Collaborate with technology vendors to create innovative solutions that meet client needs
• Work with product teams and vendors to access relevant testing opportunities, support suitable test designs and provide feedback on client pain points, product performance and operational improvements
• Act as a senior advisor to clients, providing regular updates, insights and solutions to enhance their eCommerce presence and performance
• Work closely with cross-functional teams to ensure alignment and deliver integrated solutions
• Lead high-level client presentations, delivering strategic recommendations and performance reviews
• Mentor and lead a team, fostering a collaborative environment and promoting professional growth

SKILLS AND EXPERIENCE

• You have built an in-depth understanding in eCommerce, key account management or retailer eCommerce activation at a digital agency or client-side (FMCG, CPG, Consumer Electronics, Home Improvement).
• You are proficient in eCommerce activation through platforms such as, Nector360, Tesco Sphere, AMS and Criteo.
• You have impressive knowledge in data analysis, retail planning, product/project management, marketing consulting and supply chain.
• You stay informed about emerging technologies, including AI and are open to exploring how automation and AI tools can enhance creativity, performance and efficiency in media.
• You have experience managing the operational output of more junior members of the team as well as supporting their ongoing personal and professional development.
• To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Join us—we look forward to getting to know you.

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