Director, eCommerce, Flywheel

Interpublic; Greater London; Hybrid; GBP 120,000 - 150,000; Full time

Job summary

Omnicom Media Group seeks an Director of eCommerce to lead innovative connected commerce initiatives in London. The role integrates commerce with media planning, guiding testing and optimization across platforms, and driving growth for agency clients.

You will partner with product teams and vendors, advise senior clients, and mentor a growing team while maintaining strong internal and external relationships in a hybrid London environment.

Qualifications

• Deep expertise in eCommerce and digital commerce activation.
• Experience in managing key accounts and retailer partnerships.
• Exposure to testing platforms and data-driven marketing initiatives.

Responsibilities

• Identify and lead innovative e-commerce solutions and scalable tests.
• Build relationships with retail partners to drive growth.
• Lead client presentations and provide strategic recommendations on eCommerce performance.
• Mentor junior team members and contribute to professional development.

Skills

eCommerce

Key account management

Retailer activation

Data analysis

Retail planning

Product management

Marketing consulting

Supply chain

AI awareness

Tools

Nectar360

Tesco Sphere

AMS

Criteo

Job description

## Director, eCommerce, FlywheelApply: Hybrid: London, London, United Kingdom: Full time: Posted Today: R16604**Agency:**Omnicom Media**Job Function:**Media**Job Subfunction:**Performance Media **Job Description:****ROLE SUMMARY**As an eCommerce Associate Director, you will lead the development and implementation of innovative connected commerce solutions. This role requires a strategic thinker with deep expertise in digital commerce and a proven track record of driving business growth.You will consult with agency planning teams to create award-winning campaigns that integrate commerce into all stages of briefing, planning, activation and measurement. Your primary focus will be ensuring commerce and media planning teams are integrated in their objectives, approach and measurement.This role would suit if you have a keen desire to take ownership, build relationships internally and externally whilst being part of a team that is growing in a key investment area of our business.**KEY RESPONSIBILITIES*** Identify and lead innovative e-commerce solutions, including testing new technologies and platforms, while working with eCommerce teams to create scalable tests* Build and maintain strong relationships with key retail partners to leverage their expertise for growth* Identify new business opportunities and contribute to expanding the e-commerce practice* Collaborate with technology vendors to create innovative solutions that meet client needs* Work with product teams and vendors to access relevant testing opportunities, support suitable test designs and provide feedback on client pain points, product performance and operational improvements* Act as a senior advisor to clients, providing regular updates, insights and solutions to enhance their eCommerce presence and performance* Work closely with cross-functional teams to ensure alignment and deliver integrated solutions* Lead high-level client presentations, delivering strategic recommendations and performance reviews* Mentor and lead a team, fostering a collaborative environment and promoting professional growth**Skills and Experience*** You have built an in-depth understanding in eCommerce, key account management or retailer eCommerce activation at a digital agency or client-side (FMCG, CPG, Consumer Electronics, Home Improvement).* You are proficient in eCommerce activation through platforms such as, Nector360, Tesco Sphere, AMS and Criteo.* You have impressive knowledge in data analysis, retail planning, product/project management, marketing consulting and supply chain.* You stay informed about emerging technologies, including AI and are open to exploring how automation and AI tools can enhance creativity, performance and efficiency in media.* You have experience managing the operational output of more junior members of the team as well as supporting their ongoing personal and professional development. *To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/