Director, Digital Commerce — AI-Driven Growth Leader

1666 Beverage Services Limited; Greater London; On-site; GBP 140,000 - 190,000; Full time

Job summary

The Coca‑Cola Company in London seeks a Director of Digital Commerce to translate global digital vision into market level strategies, accelerating growth across online grocery, quick‑commerce, and aggregator platforms.

Lead data‑driven decisions, embed AI, and drive cross‑functional alignment with Marketing, Revenue Growth Management, Operations, and Finance to ensure digital commerce is central to commercial decisions.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• Deep experience in Digital Commerce/eCommerce/Omnichannel leadership roles.
• Proven ability to apply data analytics, AI solutions, and predictive modeling to drive growth.
• Strong commercial and financial acumen with experience balancing pricing, profitability, and customer engagement.
• Experience in partnership management and system alignment within cross‑company networks.
• Knowledge of Retail Media economics and activation and its impact on conversion.
• Robust understanding of platform economics and eCommerce mechanisms across subchannels.
• Demonstrated ability to influence outcomes through collaboration across stakeholders.
• Exceptional communication and strategic thinking with a performance‑driven mindset.
• Comfort with fast‑moving digital environments and emerging technologies.

Responsibilities

• Lead the market’s Digital Commerce strategy and execution with a unified growth agenda.
• Embed data‑driven decision making across digital channels toward predictive analytics and actionable insights.
• Establish joint planning routines with bottlers for digital commerce achieving ROI targets.
• Drive system performance across online grocery, quick‑commerce, and aggregators with measurable metrics.
• Develop and implement eRevenue Growth Management strategies across channels.
• Define and track eRetail Execution Drivers for digital platforms balancing performance and value.
• Collaborate on Retail Media planning to maximize shopper engagement and conversion.
• Partner cross‑functionally to embed digital commerce in all commercial decisions.
• Incorporate analytics and AI into forecasting, pricing, promotion, and assortment models.

Skills

Digital Commerce

eCommerce

Data analytics

AI

Pricing

Retail Media

Platform Economics

Stakeholder management

Leadership

Market knowledge

Education

Bachelor’s degree in Business, Marketing, Digital Commerce

Job description

The Coca‑Cola Company in London seeks a Director of Digital Commerce to translate global digital vision into market level strategies, accelerating growth across online grocery, quick‑commerce, and aggregator platforms.

Lead data‑driven decisions, embed AI, and drive cross‑functional alignment with Marketing, Revenue Growth Management, Operations, and Finance to ensure digital commerce is central to commercial decisions.