Director, Digital Commerce

1666 Beverage Services Limited; Greater London; Sur place; GBP 140 000 - 190 000; Plein temps

Résumé du poste

The Coca‑Cola Company in London seeks a Director of Digital Commerce to translate global digital vision into market level strategies, accelerating growth across online grocery, quick‑commerce, and aggregator platforms.

Lead data‑driven decisions, embed AI, and drive cross‑functional alignment with Marketing, Revenue Growth Management, Operations, and Finance to ensure digital commerce is central to commercial decisions.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• Deep experience in Digital Commerce/eCommerce/Omnichannel leadership roles.
• Proven ability to apply data analytics, AI solutions, and predictive modeling to drive growth.
• Strong commercial and financial acumen with experience balancing pricing, profitability, and customer engagement.
• Experience in partnership management and system alignment within cross‑company networks.
• Knowledge of Retail Media economics and activation and its impact on conversion.
• Robust understanding of platform economics and eCommerce mechanisms across subchannels.
• Demonstrated ability to influence outcomes through collaboration across stakeholders.
• Exceptional communication and strategic thinking with a performance‑driven mindset.
• Comfort with fast‑moving digital environments and emerging technologies.

Responsabilités

• Lead the market’s Digital Commerce strategy and execution with a unified growth agenda.
• Embed data‑driven decision making across digital channels toward predictive analytics and actionable insights.
• Establish joint planning routines with bottlers for digital commerce achieving ROI targets.
• Drive system performance across online grocery, quick‑commerce, and aggregators with measurable metrics.
• Develop and implement eRevenue Growth Management strategies across channels.
• Define and track eRetail Execution Drivers for digital platforms balancing performance and value.
• Collaborate on Retail Media planning to maximize shopper engagement and conversion.
• Partner cross‑functionally to embed digital commerce in all commercial decisions.
• Incorporate analytics and AI into forecasting, pricing, promotion, and assortment models.

Connaissances

Digital Commerce

eCommerce

Data analytics

AI

Pricing

Retail Media

Platform Economics

Stakeholder management

Leadership

Market knowledge

Formation

Bachelor’s degree in Business, Marketing, Digital Commerce

Description du poste

Job Description Summary

Director, Digital Commerce Opening At The Coca‑Cola Company, digital transformation is reshaping the way we connect with consumers and customers worldwide. As commerce moves increasingly online, we are accelerating growth through enhanced experiences, data‑driven decisions, and strong system collaboration. The Director, Digital Commerce will lead this charge at market level—translating our global digital vision into actionable strategies that drive value across online grocery, quick‑commerce, and away‑from‑home aggregator platforms. This role sits at the intersection of commercial excellence, data innovation, and platform economics. You will serve as the orchestrator of Coca‑Cola’s digital system agenda, aligning the Company and bottling partners around shared priorities, unified performance metrics, and integrated investment choices. By embedding analytics and AI into every aspect of the digital business—from forecasting and pricing to conversion and retail media—you will help create an ecosystem that enables smarter, faster decisions and delivers sustainable growth at scale. Ideal candidates combine strategic depth with digital fluency and operational precision. You understand the mechanics of eCommerce platforms and the importance of customer economics, while seeing data as a differentiator for commercial execution. This role provides the opportunity to influence how digital commerce evolves across Coca‑Cola’s European network while delivering predictable, measurable outcomes for the local market’s growth.

What You’ll Do for Us

• Lead the market’s Digital Commerce strategy and execution, aligning Coca‑Cola and bottling partners behind a unified growth agenda and an integrated performance plan.
• Embed data‑driven decision making across digital channels, moving from reporting into predictive analytics and insight‑led action.
• Establish joint business planning routines with the bottler for digital commerce, ensuring commercial alignment, execution excellence, and measurable return on investment.
• Drive system performance across online grocery, quick‑commerce, and aggregator platforms with clear accountability for volume, revenue, share, transactions, and profit.
• Develop and implement eRevenue Growth Management (eRGM) strategies that optimize pack‑price architecture, promotional effectiveness, and customer profitability across channels.
• Define and track eRetail Execution Drivers (eRED) metrics for digital platforms, balancing economic performance with system sustainability and customer partnership value.
• Collaborate closely on Retail Media planning and investment, ensuring consistent system decisions that maximize shopper engagement and conversion.
• Partner cross‑functionally with Marketing, Revenue Growth Management, Operations, and Finance to ensure digital commerce is embedded in all commercial decisions and routines.
• Incorporate advanced analytics, data science, and AI into forecasting, pricing, promotion, and assortment models to drive continuous improvement and efficiency.
• Accelerate digital innovation through test‑and‑learn pilots and partnerships, rapidly scaling proven methods across the market and throughout the European network.
• Cultivate senior relationships with bottling partners, retailers, aggregators, and eCommerce platforms to strengthen joint value propositions and influence digital retail evolution.
• Represent The Coca‑Cola Company externally in discussions with industry partners and associations, supporting our role in shaping next‑generation digital commerce practices.
• Model enterprise collaboration, accountability, and speed in all actions to enable the collective success of the Coca‑Cola system.

Requirements & Qualifications

• Bachelor’s degree in Business, Marketing, Digital Commerce, or related discipline; equivalent practical experience may be considered.
• Deep experience in Digital Commerce, eCommerce, or Omnichannel leadership roles, ideally with exposure to aggregator and digital platform ecosystems.
• Proven ability to apply data analytics, AI solutions, and predictive modeling to create measurable business growth and optimize performance.
• Strong commercial and financial acumen with experience managing tradeoffs across pricing, profitability, and customer engagement.
• Experienced in partnership management and system alignment, including joint planning and decision‑making within cross‑company networks.
• Skilled in Retail Media economics and activation, understanding how data and media investment shape conversion and shopper outcomes.
• Robust understanding of platform economics and eCommerce mechanisms across diverse digital subchannels.
• Demonstrated success in navigating complex stakeholder environments, influencing strategic outcomes through collaboration rather than formal authority.
• Exceptional communication and strategic thinking skills combined with a performance‑focused mindset.
• Comfort working in dynamic, fast‑moving digital environments with a continuous learning approach to emerging technologies and tools.
• Local market knowledge and proven ability to adapt global frameworks to national digital ecosystems.
• Willingness to travel up to approximately 25%.

Location(s): United Kingdom City/Cities: London Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: November 18, 2026

What We’ll Do for You

Provide scope to shape digital growth strategies that directly impact how consumers experience Coca‑Cola across multiple platforms and markets.

Offer development opportunities across AI‑driven analytics, eCommerce architecture, and omnichannel leadership through regional network collaboration.

Enable close collaboration with digital thought leaders and partners within Coca‑Cola’s European Digital Commerce Network to expand your capabilities and professional reach.

Support continuous innovation through experimentation and scaling of proven digital initiatives, allowing real time impact in a fast‑evolving marketplace.

Skills:

• Brand Management
• Category Management
• Communication
• Competitor Analysis
• Digital Marketing
• Finance Strategy
• Financial Forecasting
• Integrated Marketing
• Key Performance Indicators (KPI)
• Leadership
• Marketing Campaigns
• Marketing Strategies
• Media Planning
• Microsoft Office
• People Management
• Pricing Management
• Product Roadmapping
• Promotional Strategies
• Sales Analysis
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Teamwork
• User Experience Analysis

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola.

The Coca‑Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact.

As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca‑Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.

The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.