Director, Digital Commerce

Coca-Cola Europacific Partners plc; City of Westminster; On-site; GBP 120,000 - 190,000; Full time

Benefits offered by this job

Health insurance

Stock options

Job summary

The Coca-Cola Company is seeking a Director of Digital Commerce to lead market-level strategy across online grocery, quick-commerce, and external platforms. You will align Coca-Cola and bottling partners around shared growth goals and implement data-driven decision making that optimizes profitability and customer value.

You will shape eRGM and eRetail initiatives, embed AI into forecasting and pricing, and drive adoption of advanced analytics across the European network.

Qualifications

• Bachelor's degree or equivalent practical experience in business or marketing.
• Deep experience in Digital Commerce or omnichannel leadership roles.
• Proven ability to apply data analytics and AI to create measurable business growth.
• Strong commercial and financial acumen with experience managing tradeoffs across pricing and profitability.

Responsibilities

• Lead the market’s Digital Commerce strategy and execution to drive growth across online channels.
• Embed data-driven decision making and predictive analytics across digital platforms.
• Develop joint business planning with bottlers for digital commerce and ROI.
• Collaborate with Marketing, Finance, and Operations to embed digital commerce in all decisions.

Skills

Digital commerce strategy

Data analytics & AI

Cross-functional leadership

Retail media & eRevenue Growth

Strategic thinking

Communication

Education

Bachelor's degree in Business, Marketing, Digital Commerce, or related discipline

Tools

Microsoft Office

Job description

At The Coca-Cola Company, digital transformation is reshaping the way we connect with consumers and customers worldwide. As commerce moves increasingly online, we are accelerating growth through enhanced experiences, data-driven decisions, and strong system collaboration. The Director, Digital Commerce will lead this charge at market level-translating our global digital vision into actionable strategies that drive value across online grocery, quick-commerce, and away-from-home aggregator platforms. This role sits at the intersection of commercial excellence, data innovation, and platform economics. You will serve as the orchestrator of Coca-Cola's digital system agenda, aligning the Company and bottling partners around shared priorities, unified performance metrics, and integrated investment choices. By embedding analytics and AI into every aspect of the digital business-from forecasting and pricing to conversion and retail media-you will help create an ecosystem that enables smarter, faster decisions and delivers sustainable growth at scale. Ideal candidates combine strategic depth with digital fluency and operational precision. You understand the mechanics of eCommerce platforms and the importance of customer economics, while seeing data as a differentiator for commercial execution. This role provides the opportunity to influence how digital commerce evolves across Coca-Cola's European network while delivering predictable, measurable outcomes for the local market's growth. What You’ll Do for Us

• Lead the market’s Digital Commerce strategy and execution, aligning Coca-Cola and bottling partners behind a unified growth agenda and an integrated performance plan.
• Embed data-driven decision making across digital channels, moving from reporting into predictive analytics and insight-led action.
• Establish joint business planning routines with the bottler for digital commerce, ensuring commercial alignment, execution excellence, and measurable return on investment.
• Drive system performance across online grocery, quick-commerce, and aggregator platforms with clear accountability for volume, revenue, share, transactions, and profit.
• Develop and implement eRevenue Growth Management (eRGM) strategies that optimize pack-price architecture, promotional effectiveness, and customer profitability across channels.
• Define and track eRetail Execution Drivers (eRED) metrics for digital platforms, balancing economic performance with system sustainability and customer partnership value.
• Collaborate closely on Retail Media planning and investment, ensuring consistent system decisions that maximize shopper engagement and conversion.
• Partner cross-functionally with Marketing, Revenue Growth Management, Operations, and Finance to ensure digital commerce is embedded in all commercial decisions and routines.
• Incorporate advanced analytics, data science, and AI into forecasting, pricing, promotion, and assortment models to drive continuous improvement and efficiency.
• Accelerate digital innovation through test-and-learn pilots and partnerships, rapidly scaling proven methods across the market and throughout the European network.
• Cultivate senior relationships with bottling partners, retailers, aggregators, and eCommerce platforms to strengthen joint value propositions and influence digital retail evolution.
• Represent The Coca-Cola Company externally in discussions with industry partners and associations, supporting our role in shaping next-generation digital commerce practices.
• Model enterprise collaboration, accountability, and speed in all actions to enable the collective success of the Coca-Cola system., Provide scope to shape digital growth strategies that directly impact how consumers experience Coca-Cola across multiple platforms and markets.
• Offer development opportunities across AI-driven analytics, eCommerce architecture, and omnichannel leadership through regional network collaboration.
• Enable close collaboration with digital thought leaders and partners within Coca-Cola’s European Digital Commerce Network to expand your capabilities and professional reach.
• Support continuous innovation through experimentation and scaling of proven digital initiatives, allowing real time impact in a fast-evolving marketplace.
  Bachelor's degree in Business, Marketing, Digital Commerce, or related discipline; equivalent practical experience may be considered.
• Deep experience in Digital Commerce, eCommerce, or Omnichannel leadership roles, ideally with exposure to aggregator and digital platform ecosystems.
• Proven ability to apply data analytics, AI solutions, and predictive modeling to create measurable business growth and optimize performance.
• Strong commercial and financial acumen with experience managing tradeoffs across pricing, profitability, and customer engagement.
• Experienced in partnership management and system alignment, including joint planning and decision-making within cross-company networks.
• Skilled in Retail Media economics and activation, understanding how data and media investment shape conversion and shopper outcomes.
• Robust understanding of platform economics and eCommerce mechanisms across diverse digital subchannels.
• Demonstrated success in navigating complex stakeholder environments, influencing strategic outcomes through collaboration rather than formal authority.
• Exceptional communication and strategic thinking skills combined with a performance-focused mindset.
• Comfort working in dynamic, fast-moving digital environments with a continuous learning approach to emerging technologies and tools.
• Local market knowledge and proven ability to adapt global frameworks to national digital ecosystems.
• Willingness to travel up to approximately 25%.Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Pricing Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis
• We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.