Director, Digital Commerce & Growth

The Coca-Cola Company; Greater London; Hybrid; GBP 110,000 - 170,000; Full time

Job summary

The Coca-Cola Company in London is seeking a Director of Digital Commerce to translate global digital vision into local market strategy. You will orchestrate online channels, drive performance, and partner with bottling partners to accelerate growth across grocery, quick‑commerce, and aggregators.

You will embed analytics and AI, lead cross-functional planning, and shape eRevenue Growth Management to improve profitability.

Qualifications

• Bachelor’s degree in Business, Marketing, Digital Commerce, or related discipline.
• Proven experience in Digital Commerce or Omnichannel leadership roles.

Responsibilities

• Lead the market’s Digital Commerce strategy and execution, aligning Coca-Cola and bottling partners behind a unified growth agenda and an integrated performance plan.
• Embed data-driven decision making across digital channels, moving from reporting into predictive analytics and insight-led action.
• Establish joint business planning routines with the bottler for digital commerce, ensuring commercial alignment, execution excellence, and measurable ROI.
• Drive system performance across online grocery, quick-commerce, and aggregator platforms with clear accountability for volume, revenue, share, transactions, and profit.
• Develop and implement eRevenue Growth Management (eRGM) strategies that optimize pack-price architecture, promotional effectiveness, and customer profitability across channels.
• Define and track eRetail Execution Drivers (eRED) metrics for digital platforms, balancing economic performance with system sustainability and customer partnership value.
• Collaborate closely on Retail Media planning and investment, ensuring consistent system decisions that maximize shopper engagement and conversion.
• Partner cross-functionally with Marketing, Revenue Growth Management, Operations, and Finance to ensure digital commerce is embedded in all commercial decisions and routines.
• Incorporate advanced analytics, data science, and AI into forecasting, pricing, promotion, and assortment models to drive continuous improvement and efficiency.
• Accelerate digital innovation through test-and-learn pilots and partnerships, rapidly scaling proven methods across the market and throughout the European network.
• Cultivate senior relationships with bottling partners, retailers, aggregators, and eCommerce platforms to strengthen joint value propositions and influence digital retail evolution.
• Represent The Coca-Cola Company externally in discussions with industry partners and associations, supporting our role in shaping next-generation digital commerce practices.
• Model enterprise collaboration, accountability, and speed in all actions to enable the collective success of the Coca-Cola system.

Skills

Brand Management

Category Management

Communication

Consumer Analysis

Digital Marketing

Finance Strategy

Forecasting

Integrated Marketing

KPI

Leadership

Marketing Campaigns

Marketing Strategies

Media Planning

Microsoft Office

People Management

Pricing Management

Product Roadmapping

Promotional Strategies

Sales Analysis

SEM

SEO

Teamwork

User Experience Analysis

Education

Bachelor’s degree in Business, Marketing, Digital Commerce, or related discipline

Tools

Microsoft Office

Job description

The Coca-Cola Company in London is seeking a Director of Digital Commerce to translate global digital vision into local market strategy. You will orchestrate online channels, drive performance, and partner with bottling partners to accelerate growth across grocery, quick‑commerce, and aggregators.

You will embed analytics and AI, lead cross-functional planning, and shape eRevenue Growth Management to improve profitability.