Director, Digital Commerce & AI-Driven Growth

Coca-Cola Europacific Partners plc; City of Westminster; On-site; GBP 120,000 - 190,000; Full time

Benefits offered by this job

Health insurance

Stock options

Job summary

The Coca-Cola Company is seeking a Director of Digital Commerce to lead market-level strategy across online grocery, quick-commerce, and external platforms. You will align Coca-Cola and bottling partners around shared growth goals and implement data-driven decision making that optimizes profitability and customer value.

You will shape eRGM and eRetail initiatives, embed AI into forecasting and pricing, and drive adoption of advanced analytics across the European network.

Qualifications

• Bachelor's degree or equivalent practical experience in business or marketing.
• Deep experience in Digital Commerce or omnichannel leadership roles.
• Proven ability to apply data analytics and AI to create measurable business growth.
• Strong commercial and financial acumen with experience managing tradeoffs across pricing and profitability.

Responsibilities

• Lead the market’s Digital Commerce strategy and execution to drive growth across online channels.
• Embed data-driven decision making and predictive analytics across digital platforms.
• Develop joint business planning with bottlers for digital commerce and ROI.
• Collaborate with Marketing, Finance, and Operations to embed digital commerce in all decisions.

Skills

Digital commerce strategy

Data analytics & AI

Cross-functional leadership

Retail media & eRevenue Growth

Strategic thinking

Communication

Education

Bachelor's degree in Business, Marketing, Digital Commerce, or related discipline

Tools

Microsoft Office

Job description

The Coca-Cola Company is seeking a Director of Digital Commerce to lead market-level strategy across online grocery, quick-commerce, and external platforms. You will align Coca-Cola and bottling partners around shared growth goals and implement data-driven decision making that optimizes profitability and customer value.

You will shape eRGM and eRetail initiatives, embed AI into forecasting and pricing, and drive adoption of advanced analytics across the European network.