Director, AI-Driven CRM & Lifecycle Marketing

TodayTix Group; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work environment

Pension match

Tickets to shows and events

Development budget

Job summary

TodayTix Group is seeking a Director of CRM and Lifecycle Marketing to own our CRM program across email, push and SMS for millions of theatre and event-goers. You will set the strategy, drive automation with AI, pilot new channels like WhatsApp, and lead a team responsible for end-to-end lifecycle messaging to maximize repeat purchases and loyalty.

The role requires 8+ years in CRM/messaging, a proven track record of increasing retention and LTV, and hands-on experience with modern platforms

Qualifications

• 8+ years in CRM, lifecycle, or messaging marketing, including team leadership.
• Track record of driving repeat purchase, retention, and LTV in high-frequency business.
• Experience moving from batch campaigns to automated, decisioned messaging with AI.

Responsibilities

• Own the CRM program end to end: strategy and roadmap for email, push and SMS.
• Drive AI-driven Next Best Action and pilot new channels (e.g., WhatsApp).
• Lead lifecycle messaging from onboarding to repeat, winback and loyalty.
• Collaborate with product and data to connect CRM with customer experience.
• Coach and develop the CRM team and establish measurable revenue impact.

Skills

CRM strategy

Team leadership

Lifecycle marketing

AI in marketing

Data-driven

Customer segmentation

Experimentation

Channel diversification

Tools

Iterable

A/B testing

Job description

TodayTix Group is seeking a Director of CRM and Lifecycle Marketing to own our CRM program across email, push and SMS for millions of theatre and event-goers. You will set the strategy, drive automation with AI, pilot new channels like WhatsApp, and lead a team responsible for end-to-end lifecycle messaging to maximize repeat purchases and loyalty.

The role requires 8+ years in CRM/messaging, a proven track record of increasing retention and LTV, and hands-on experience with modern platforms