CRM & Email Marketing Lead | Data-Driven Growth

Royal Ballet and Opera; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Royal Ballet and Opera is seeking an experienced Email Marketing Manager to lead CRM activity, delivering targeted, data-led campaigns that enhance engagement, retention, and revenue across live performances, digital content, cinema, and touring.

You will own lifecycle marketing, automate customer journeys, analyze performance data, and collaborate across teams to maximise revenue while ensuring GDPR and data protection compliance.

Qualifications

• CRM and email marketing experience essential.
• Ability to lead data-driven campaigns and customer journeys.
• Experience with lifecycle marketing and segmentation.
• Knowledge of data protection and GDPR requirements.
• Strong stakeholder management and communication skills.

Responsibilities

• Lead CRM activity and targeted email campaigns.
• Develop customer journeys and automation programs.
• Analyse performance data and translate insights into action.
• Collaborate with teams across the organisation to maximise revenue.

Skills

CRM expertise

Email marketing

Data-driven marketing

Campaign management

Automation

Stakeholder management

Project management

GDPR data protection

Tools

Prospect2

Tessitura Segmentation Sets

List Manager

Job description

Royal Ballet and Opera is seeking an experienced Email Marketing Manager to lead CRM activity, delivering targeted, data-led campaigns that enhance engagement, retention, and revenue across live performances, digital content, cinema, and touring.

You will own lifecycle marketing, automate customer journeys, analyze performance data, and collaborate across teams to maximise revenue while ensuring GDPR and data protection compliance.