Digital Visual Merchandising Manager

TN United Kingdom; London; On-site; GBP 35,000 - 65,000; Full time

Job summary

An established industry player is seeking a Digital Merchandising Manager to drive innovative merchandising strategies across their digital platforms. This role requires a blend of creativity and analytical skills to optimize the customer journey and boost conversion rates. You will collaborate with various teams to ensure a cohesive brand presence online while managing a team of specialists. If you thrive in fast-paced environments and have a passion for e-commerce, this opportunity offers personal development, flexible benefits, and a chance to make a significant impact on the customer experience.

Benefits

Personal development opportunities

Employee sample sales

Access to LinkedIn learning materials

25 days paid annual leave

Discretionary performance-related bonus

Private medical care scheme

Flexible benefits allowance

Qualifications

• Experience in Digital Merchandising or Buying roles is essential.
• Strong analytical skills with a data-driven approach to merchandising.

Responsibilities

• Manage merchandising strategies to enhance customer experience and increase sales.
• Collaborate with design and creative teams for effective visual merchandising.

Skills

Digital Merchandising

Site Merchandising

Analytical Skills

Stakeholder Management

Problem Solving

Communication Skills

Tools

Adobe Analytics

Google Analytics

Content Square

Job description

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Client:

ASOS

Location:

London, United Kingdom

Job Category:

Retail

EU work permit required:

Yes

Job Reference:

02716d3e9b66

Job Views:

8

Posted:

24.04.2025

Expiry Date:

08.06.2025

Job Description:

Job Description

As the Digital Merchandising Manager, you will be responsible for the merchandising curation strategy across key touch points of the website. The role requires you to have a comprehensive understanding of digital visual/site merchandising, homepage, and campaign best practices. The position is responsible for helping to optimise the global onsite activities for the website across all devices, influencing the end-to-end customer journey, increasing conversion, and driving sales. This role would also support the venture and marketplace strategy.

The role will be highly collaborative, with key stakeholders including Studio, Design, Digital Trading, Buying, Merchandising, and Trade Marketing.

Ideally, you will have strong buying, site merchandising, or visual e-commerce experience, with a good commercial understanding and an analytical skillset to drive key business decisions. We are looking for someone who is highly entrepreneurial and enjoys working in a fast-paced environment, where being agile is key.

The Digital Merchandising Manager will manage the Digital Merchandising Specialists and Digital Merchandising Assistant and will report into the Digital Trading Lead.

• Deliver effective visual merchandising strategies to enhance discoverability and ensure that customers spend less time searching and more time shopping, improving their overall experience.
• Work closely with the design, studio, and creative teams to deliver a visual merchandising approach that represents ASOS across all key digital touch points.
• Engage in creative strategic thinking: mood boards, concept brainstorming, brand expression, and storytelling.
• Create consistency in our branding and customer end-to-end journeys, establishing a strong online presence.
• Align more with our brand's identity and narrative, allowing our customers to connect with the story behind the products.
• Intentional curated customer journeys for touchpoints such as the homepage, social media, push notifications, email marketing, and the ASOS media group.
• Align with the buying team on key products to feature through email, homepage, and social – selecting product.
• Understand previous campaigns and consider local market trading moments to inform a global holistic overview, appreciate the performance of each piece of activity, and make recommendations for the next iteration.

Qualifications

• Previous experience within Digital Merchandising/Buying, Site Merchandising, or Digital Trading role at an agency or retailer.
• Ability to treat the ASOS website homepage as you would a window display.
• An in-depth understanding of data-driven merchandising and curation.
• Previous analytical experience, preferably in either Adobe, GA, or Content Square.
• A proactive and flexible approach, with the ability to work without guidance.
• The ability to work under pressure and thrive in a fast-paced environment.
• Excellent communication and stakeholder management skills.
• Able to effectively prioritise workload.
• Experience troubleshooting and solving difficult and sometimes technical problems.
• Strong attention to detail; quality and accuracy are imperative.

Additional Information

What’s in it for you?

• ASOS Develops (personal development opportunities across the business).
• Employee sample sales.
• Access to a huge range of LinkedIn learning materials.
• 25 days paid annual leave + an extra celebration day.
• Discretionary performance-related bonus scheme.
• Private medical care scheme.
• Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits.