Digital Sales Specialist

Saxtons; Chelmsford; On-site; GBP 23,000 - 29,000; Full time

Benefits offered by this job

Bonus scheme

Company pension

Refer a Friend scheme

Job summary

Saxtons is seeking a Digital Sales Specialist to drive showroom traffic by converting digital enquiries into reserves and appointments. You’ll be the first point of contact across digital channels, guiding customers to visit our luxury dealership.

You’ll work with the Sales team to book appointments, handle enquiries, process deposits, and ensure customers feel valued and excited about visiting us. A strong focus on CRM and digital workflows is essential.

Qualifications

• Previous experience in a customer-facing or enquiry-handling role, ideally within the automotive industry or an FCA-regulated environment.
• Team player with strong communication and organisational skills.
• Ability to work in a fast-paced, high-pressure environment.
• A strong interest in vehicles, with a good understanding of car features, specifications, and the automotive industry.
• Excellent persuasive communication skills, both verbal and written.
• High attention to detail with experience in CRM systems and digital payment processing.
• Full, clean UK driving licence is required.

Responsibilities

• Convert digital enquiries into reservations and high-quality showroom appointments.
• Manage customer interactions across multiple platforms simultaneously.
• Qualify customer needs, build rapport, and create excitement around our vehicles and brand.
• Maximise every opportunity by following up leads quickly and professionally.
• Act as the primary funnel for the sales team, ensuring customers arrive informed, engaged, and ready to transact.
• Maintain accurate records using CRM and other IT-based systems.
• Get involved with PX valuations and Finance quotes.
• Take deposits and greet customers.

Skills

Customer-facing experience

Communication

CRM proficiency

Digital sales mindset

UK driving licence

Tools

CRM software

Job description

Working Hours

Full-Time , with weekend flexibility needed

Why Join Saxtons?

We are offering an exciting and highly rewarding opportunity for a Digital Sales Specialist to join our well-established and high-performing team. This role comes with uncapped earning potential, excellent career development opportunities, and a supportive environment where success is shared and encouraged.

As a Digital Sales Specialist, you’ll have a key role in converting online interest into showroom visits, ensuring potential buyers experience the luxury of our vehicles first hand. With a strong emphasis on team collaboration and support, you’ll be part of an environment that fosters both personal and professional growth.

In many cases, you will be the first and most important impression of the business, representing our brand to a large volume of customers every day.

There is also an opportunity to gain up-close exposure to makes and models within the luxury and premium car sector.

Role Overview:

Your primary responsibility as a Digital Sales Specialist is to generate showroom traffic by converting digital enquiries into reservations and confirmed showroom appointments. Acting as the first point of contact for customers across all digital platforms, your role is crucial in driving the success of the Sales team and ensuring each customer is well-informed and excited to visit our dealership.

Working closely with the Sales team, you’ll coordinate and book appointments, manage enquiries, process deposits, and ensure that potential customers feel valued and engaged. This is an exciting opportunity for those passionate about vehicles and delivering exceptional service in a high-energy team environment.

Key Responsibilities

• Convert digital enquiries into reservations and high-quality showroom appointments
• Manage customer interactions across multiple platforms simultaneously
• Qualify customer needs, build rapport, and create excitement around our vehicles and brand
• Maximise every opportunity by following up leads quickly and professionally
• Act as the primary funnel for the sales team, ensuring customers arrive informed, engaged, and ready to transact
• Maintain accurate records using CRM and other IT-based systems
• Get involved with PX valuations and Finance quotes
• Take deposits and greet customers

To succeed in this role, you will need:

First-Class Communication Skills

You must be confident, professional, and persuasive when communicating verbally and in writing (email, WhatsApp, telephone). Good response time is fundamental.

Strong IT & Digital Skills

You will work across multiple systems and platforms daily, so confidence with computers, CRM tools, and digital workflows is essential.

Focus & Attention to Detail

You will handle a high volume of customers with varying needs. The ability to remain focused, attentive, and organised throughout the day is critical.

Value-Building Mindset

Price and vehicle specification matter—but your real skill is creating value in the experience, the brand, and the appointment. You know how to make customers want to visit us.

Sales & Influencing Skills

Although you won’t physically handover the car, you must be comfortable:

• Understanding sales psychology
• Building rapport with a wide range of customers

You must aim to reach 5-star ratings across all platforms, consistently.

What We’re Looking For

• Previous experience in a customer-facing or enquiry-handling role, ideally within the automotive industry or an FCA-regulated environment.
• Team player with strong communication and organisational skills.
• Ability to work in a fast-paced, high-pressure environment.
• A strong interest in vehicles, with a good understanding of car features, specifications, and the automotive industry.
• Excellent persuasive communication skills, both verbal and written.
• High attention to detail with experience in CRM systems and digital payment processing.
• Full, clean UK driving licence is required.

Company Culture & Engagement

At Saxtons we believe in team success. Our values of inclusion, accountability, and pride drive everything we do, fostering a workplace where every employee is encouraged to contribute. As a winner of The Times Best Place to Work, you’ll be joining a culture that promotes respect, diversity, and continuous improvement. We champion a collaborative environment where everyone works towards shared goals, ensuring personal and team growth.

What We Offer

• Basic Salary of £26,000
• On Target Earnings (OTE) of £50,000+
• Competitive Basic Salary
• State-of-the-art, high-tech showroom and digital platforms
• Training and development opportunities to boost your skills
• Clear career progression pathways
• Bonus scheme
• Company pension
• Refer a Friend scheme