Digital Product Manager — Data Activation & Personalisation

Whitbread PLC; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Healthcare

Discounts

Job summary

Premier Inn is seeking a Digital Product Manager to lead data activation and retention initiatives. You’ll shape products and platforms that turn guest and hotel data into actionable capabilities, delivering personalised experiences across digital and in-hotel touchpoints.

Collaborating with Commercial, Technology and Data teams, you’ll define a clear roadmap, establish success metrics, and drive data-led features such as AI-driven recommendations and audience targeting to boost guest loyalty

Qualifications

• Proven experience as a Digital or Data-focused Product Manager ideally in a Data Rich environment.
• Strong understanding of how data enables personalisation, retention and business growth.
• Experience working with customer and product data, data platforms, analytics and AI-driven products.
• Confidence developing measurement frameworks, KPIs and self-service insights.
• A collaborative and commercial mindset, with a passion for improving guest experiences at scale.

Responsibilities

• Own the vision and roadmap for data activation and retention products.
• Transform complex customer and hotel data into scalable capabilities that power personalised experiences.
• Collaborate with Commercial, Technology and Data teams to define a clear product roadmap and deliver solutions.
• Define clear success measures and performance frameworks for personalisation and retention initiatives.
• Champion data-led experiences that unlock opportunities and improve performance.

Skills

Digital product management

Data activation

Personalisation

Cross-functional collaboration

Tools

SQL

BI tools

Job description

Premier Inn is seeking a Digital Product Manager to lead data activation and retention initiatives. You’ll shape products and platforms that turn guest and hotel data into actionable capabilities, delivering personalised experiences across digital and in-hotel touchpoints.

Collaborating with Commercial, Technology and Data teams, you’ll define a clear roadmap, establish success metrics, and drive data-led features such as AI-driven recommendations and audience targeting to boost guest loyalty