Data Activation Lead

Solvex Solutions; West of England; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Solvex Solutions is seeking a Data Activation Lead to drive data and MarTech to improve customer experiences and commercial outcomes. You will lead the Data Activation team and collaborate with Data, Digital, Marketing, Product, Engineering, Privacy and Risk.

Responsibilities include owning data pipelines, defining activation strategies across personalization, audience segmentation, and engagement across paid and owned channels, while ensuring GDPR and Privacy by Design compliance.

Qualifications

• Experience in data activation and cross-channel customer activation.
• Knowledge of enterprise MarTech platforms such as Segment or Braze.
• Strong understanding of CDPs, data pipelines and activation strategies.

Responsibilities

• Lead, coach and develop the Data Activation / MarTech team.
• Define and deliver strategic initiatives across Personalisation and Targeted Support.
• Own data pipelines, customer data and event data required for activation.
• Identify and deliver new Data & MarTech use cases to improve engagement and commercial performance.
• Manage and prioritise the Data Activation roadmap and backlog.
• Ensure MarTech solutions align with data architecture, security, governance and compliance.

Skills

Data Activation

Cross-channel activation

MarTech strategy

Stakeholder management

Tools

Segment

Braze

Snowflake

AWS

GCP

Job description

Work Mode: 2 days per week in the office

About the Role:

As a Data Activation Lead, you will be responsible for driving the use of data and MarTech to deliver enhanced customer experiences, personalisation and commercial outcomes.

You will lead the Data Activation team and work closely with Data, Digital, Marketing, Product, Engineering, Privacy, Risk and external agencies to develop and deliver a value-driven activation strategy.

Key Responsibilities:

• Lead, coach and develop the Data Activation / MarTech team.
• Define and deliver strategic initiatives across Personalisation, Customer Tiering and Targeted Support.
• Own data pipelines, customer data and event data required for activation.
• Identify and deliver new Data & MarTech use cases to improve customer engagement and commercial performance.
• Manage and prioritise the Data Activation roadmap and backlog.
• Ensure MarTech solutions align with data architecture, security, compliance and governance requirements.
• Work with stakeholders across the business to translate commercial and customer requirements into effective data solutions.
• Keep up to date with emerging MarTech and AI technologies and identify opportunities for innovation.

Key Skills & Experience:

• Strong experience in Data Activation, MarTech and cross-channel customer activation.
• Experience with enterprise MarTech platforms such as Segment, Braze or similar.
• Strong knowledge of Snowflake and Cloud Data Platforms such as AWS or GCP.
• Experience leading Data, MarTech, CDP or Digital Analytics teams.
• Strong understanding of Customer Data Platforms (CDP), customer/event data, data pipelines and activation.
• Experience delivering personalisation, audience segmentation and customer engagement solutions.
• Strong stakeholder management skills across Marketing, Product, Engineering, Privacy and Risk.
• Good understanding of GDPR, UK PECR and Privacy by Design, ideally within a regulated environment.
• Experience integrating first- and third-party data across paid and owned marketing channels.
• Experience managing vendors, budgets, governance and delivery roadmaps.
• Ability to demonstrate measurable impact through engagement, conversion, ROI, CAC or customer experience improvements.