Digital Product Owners - Product Manager

Whitbread PLC; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Healthcare

Discounts

Job summary

Premier Inn is seeking a Digital Product Manager to lead data activation and retention initiatives. You’ll shape products and platforms that turn guest and hotel data into actionable capabilities, delivering personalised experiences across digital and in-hotel touchpoints.

Collaborating with Commercial, Technology and Data teams, you’ll define a clear roadmap, establish success metrics, and drive data-led features such as AI-driven recommendations and audience targeting to boost guest loyalty

Qualifications

• Proven experience as a Digital or Data-focused Product Manager ideally in a Data Rich environment.
• Strong understanding of how data enables personalisation, retention and business growth.
• Experience working with customer and product data, data platforms, analytics and AI-driven products.
• Confidence developing measurement frameworks, KPIs and self-service insights.
• A collaborative and commercial mindset, with a passion for improving guest experiences at scale.

Responsibilities

• Own the vision and roadmap for data activation and retention products.
• Transform complex customer and hotel data into scalable capabilities that power personalised experiences.
• Collaborate with Commercial, Technology and Data teams to define a clear product roadmap and deliver solutions.
• Define clear success measures and performance frameworks for personalisation and retention initiatives.
• Champion data-led experiences that unlock opportunities and improve performance.

Skills

Digital product management

Data activation

Personalisation

Cross-functional collaboration

Tools

SQL

BI tools

Job description

Digital Product Owners - Product Manager

Chancery Ln, London, UK

Job Description

Posted Thursday 23 July 2026 at 00:00

At Premier Inn, guests choose us because they know what they’re getting — a great night’s sleep, good value, and an experience they can rely on. As the UK’s largest hotel brand, we are famous for our warm welcome, comfy beds and unlimited breakfasts. We now have an exciting opportunity to bring that same consistency and quality to our digital experiences.

As part of our investment in strengthening our digital and data foundations, we're looking for a Digital Product Manager – Data Activation & Retention to join our dynamic Digital Product team. This role sits at the heart of how we use customer and hotel data today and in the future. As the way customers discover and book travel continues to evolve, you’ll play a key role in deepening guest loyalty and unlocking new monetisation opportunities.

You’ll shape the products and platforms that turn data into action — from richer customer profiles and hotel-level insights to more personalised experiences across digital and hotel touchpoints. Working closely with Commercial, Technology and Data teams, you’ll identify opportunities, define a clear product roadmap and deliver solutions that create meaningful value for both our guests and the business.

Role: Digital Product Manager

Contract Type: Full time, Permanent

Location: Chancery Lane, London

Why You’ll Love It Here

• Healthcare: Family BUPA healthcare
• Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand

You’ll own the vision and roadmap for our data activation and retention products, transforming complex customer and hotel data into scalable capabilities that power more personalised guest experiences. You’ll work to ensure our communications and interactions feel relevant and human, while supporting AI-driven use cases such as recommendations, audience targeting and predictive insights.

Alongside this, you'll define clear success measures and performance frameworks for personalisation and retention initiatives, championing data-led experiences that help teams across Premier Inn unlock new opportunities, improve performance and solve emerging business challenges.

What you’ll need:

• Proven experience as a Digital or Data-focused Product Manager ideally in a Data Rich environment.
• Strong understanding of how data enables personalisation, retention and business growth.
• Experience working with customer and product data, data platforms, analytics and AI-driven products.
• Confidence developing measurement frameworks, KPIs and self-service insights.
• A collaborative and commercial mindset, with a passion for improving guest experiences at scale.