Digital Product Manager

Roc Search; England; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Roc Search is seeking a commercially focused Digital Product Manager to own the website, digital strategy and customer journey, driving online bookings, lead generation and conversion. You will shape the digital roadmap, influence business performance and deliver measurable improvements across a key customer-facing platform, working with developers, agencies and internal stakeholders.

The role offers hybrid working, a competitive salary plus benefits, and the autonomy to prioritise initiatives

Qualifications

• Experience in digital product management, ecommerce or digital marketing.
• Proven ability to optimise customer-facing websites.
• Strong CRO, analytics and customer journey understanding.
• Experience collaborating with developers, agencies and stakeholders.
• Commercial mindset focused on ROI and results.
• Capable of prioritising roadmaps and delivering projects.

Responsibilities

• Own and deliver the website product roadmap and digital strategy.
• Drive CRO, A/B testing and improvements to user journeys.
• Increase online bookings, leads and conversions.
• Manage website development, CMS enhancements and digital projects.
• Collaborate with developers, agencies and internal stakeholders.
• Leverage Google Analytics and user insights to inform decisions.
• Oversee UAT, releases and ongoing optimisation.
• Lead and develop the Digital Marketing Coordinator.

Skills

Digital product management

Ecommerce

Digital marketing

CRO & analytics

Stakeholder management

Project management

Tools

Google Analytics

Hotjar

Job description

Hybrid Working | Competitive Salary + Benefits

Own the digital experience. Drive performance. Deliver growth.

We're looking for a commercially focused Digital Product Manager to take ownership of our website, digital strategy and customer journey, driving online bookings, lead generation and conversion.

This is a fantastic opportunity to shape the digital roadmap, influence business performance and deliver meaningful improvements across a key customer-facing platform.

The Role

• Own and deliver the website product roadmap and digital strategy.
• Drive CRO, A/B testing and improvements to customer journeys.
• Increase online bookings, leads and conversion rates.
• Manage website development, CMS enhancements and digital projects.
• Work closely with developers, agencies and internal stakeholders.
• Use Google Analytics, Hotjar and customer insights to drive decisions.
• Manage UAT, website releases and ongoing optimisation.
• Lead and develop the Digital Marketing Coordinator.

About You

• Experience in Digital Product Management, eCommerce or Digital Marketing.
• Proven experience managing and optimising customer-facing websites.
• Strong understanding of CRO, analytics and digital customer journeys.
• Experience working with developers, agencies and multiple stakeholders.
• Commercially minded, analytical and focused on delivering ROI.
• Confident managing projects, prioritising roadmaps and driving results.

The Opportunity

Take ownership of a key digital channel, influence strategy and make a measurable impact on business growth. You'll have the autonomy to bring ideas to life, improve the customer experience and drive commercial performance.