Digital Product Manager

Rodericks Dental Partners; Northampton; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary

Benefits

Job summary

Rodericks Dental Partners Group is seeking a commercially focused Digital Product Manager to own our website, digital journeys and product roadmap. You will drive online bookings, lead generation and conversion performance through continuous optimisation and data-driven decisions.

You’ll work with developers, agencies and stakeholders to shape strategy, prioritise development, and deliver seamless digital experiences that support business growth.

Qualifications

• Experience in Digital Product, Digital Marketing or eCommerce.
• Proven experience managing and optimising customer-facing websites.
• Strong background in ecommerce or conversion-focused sectors.
• Experience working with developers, agencies and multiple stakeholders.
• Strong understanding of CMS platforms and agile delivery.
• Proven CRO, A/B testing and customer journey improvements.
• Experience using Google Analytics, Hotjar or similar analytics tools.

Responsibilities

• Own the website roadmap and digital product strategy.
• Drive improvements in online bookings, lead generation and conversion rates.
• Manage website development, CMS enhancements and digital projects.
• Work closely with developers and agencies to deliver new features and functionality.
• Lead CRO initiatives using A/B testing, Google Analytics, Hotjar and customer insights.
• Optimise customer journeys, CTAs and the online booking experience.
• Create user stories, acceptance criteria and customer journey maps.
• Lead User Acceptance Testing (UAT) and manage website releases.
• Monitor website performance, identify opportunities for improvement and resolve issues.
• Manage external web development, analytics and testing partners.
• Produce performance reporting and insights to support business decision-making.
• Lead and develop the Digital Marketing Coordinator.

Skills

Digital Product Mgmt

CRO & A/B testing

Data analysis

Stakeholder mgmt

Ecommerce optimization

Tools

Google Analytics

Hotjar

CMS platforms

Job description

Hybrid Working | Competitive Salary + Benefits

Own the website. Drive growth. Deliver results.

We're looking for a commercially focused Digital Product Manager to take ownership of our website, digital customer journeys and product roadmap. You'll drive online bookings, lead generation and conversion performance through continuous optimisation, innovation and data-driven decision making.

Working closely with developers, agencies and key business stakeholders, you'll shape website strategy, prioritise development activity and deliver seamless digital experiences that support business growth.

What You'll Do

• Own the website roadmap and digital product strategy.
• Drive improvements in online bookings, lead generation and conversion rates.
• Manage website development, CMS enhancements and digital projects.
• Work closely with developers and agencies to deliver new features and functionality.
• Lead CRO initiatives using A/B testing, Google Analytics, Hotjar and customer insights.
• Optimise customer journeys, CTAs and the online booking experience.
• Create user stories, acceptance criteria and customer journey maps.
• Lead User Acceptance Testing (UAT) and manage website releases.
• Monitor website performance, identify opportunities for improvement and resolve issues.
• Manage external web development, analytics and testing partners.
• Produce performance reporting and insights to support business decision-making.
• Lead and develop the Digital Marketing Coordinator.

About You

• Experience within a Digital Product, Digital Marketing or eCommerce environment.
• Proven experience managing and optimising customer-facing websites.
• Strong background in eCommerce, retail, travel or another conversion-focused sector.
• Experience working with developers, agencies and multiple stakeholders.
• Strong understanding of website development, CMS platforms and agile delivery.
• Proven success delivering CRO, A/B testing and customer journey improvements.
• Experience using Google Analytics, Hotjar or similar analytics tools.
• Strong commercial mindset with a focus on delivering ROI and business growth.
• Data-driven, highly analytical and able to turn insight into action.
• Excellent communication, planning and stakeholder management skills.

Why Join Us?

This is a fantastic opportunity to own a key digital channel and directly influence business performance. You'll have the autonomy to shape website strategy, deliver impactful digital improvements and drive measurable growth through increased bookings, leads and conversion performance.

If you're passionate about websites, digital optimisation and creating exceptional online experiences, we'd love to hear from you.