Head Of Digital

Meridian Business Support Ltd; East Grinstead; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

Car allowance

Private health scheme

Training support

Retail discounts

Gym discounts

Holiday entitlement

Job summary

Meridian Business Support Ltd is seeking a Head of Digital to lead the development and delivery of our digital marketing strategy across websites and apps. You will drive growth, champion a data-driven culture, audit current activity, and bring ideas to life while managing a team of specialists and agency partners.

The role focuses on CRO, SEO, AI-proofing platforms, and delivering measurable improvements across all channels with senior stakeholders. Hybrid working available.

Qualifications

• Experience leading digital marketing strategy for B2C brands.
• Proven ability to drive growth through data-driven decisions.
• Strong leadership and stakeholder management skills.

Responsibilities

• Develop and own the digital strategy with senior stakeholders.
• Lead CRO programme to improve conversion across products.
• Analyse data and deliver insights to inform decisions.
• Oversee development and management of websites and apps.
• Manage budgets and agency/tech partner relationships.
• Lead, develop, and motivate the digital team.

Skills

B2C marketing

Team leadership

Strategic planning

A/B testing

UX principles

AI awareness

Content marketing

Tools

GA4

Google Analytics

Google Search Console

SEMRush

Job description

As an expert, would you like a newly created Head of Digital role offering hybrid working, and the opportunity to make an impact and instigate effective change with your own ideas within an award winning, innovative business?

An exciting, brand-new Head of Digital opportunity has arisen at a well-established, industry leading membership organisation where you will be responsible for developing and delivering the digital marketing strategy for the business to drive growth, whilst ensuring they are at the forefront of new techniques, and championing a data-driven culture within your team.

Initially you will have the chance to review and audit everything, bringing your ideas to the table to help increase engagement, improve all channels, and create change. You will also be leading across all platforms, websites and apps, to maximise user experience and ensure acquisition, retention and engagement of members. As part of this crucial role, you will lead your team of specialists, manage agency relationships, and be a key member of the senior leadership team.

As a Head of Digital your new role will involve:

• Developing and owning the strategy working with senior stakeholders
• Making innovative, strategic recommendations to improve performance
• Overseeing the analysis of data to provide insights and drive decisions
• Being accountable for the development, improvement, and management of all platforms, websites and apps
• Leading the CRO programme to grow conversion performance across all products
• Taking the lead on the overall SEO / GEO strategy, setting a clear roadmap and defining KPIs to deliver improvements and ensure all platforms are are AI proof
• Tracking and analysing KPIs, delivering dashboards for stakeholders
• Leading, managing, developing, and motivating your team of specialists
• Budget management and ensuring it is used effectively
• Managing relationships with agencies and tech partners, maximising value and ensuring all projects are completed on time
• Working alongside other Head of stakeholders to deliver a cohesive strategy
• Ensuring legal and regulatory compliance across all activities and platforms

I am very interested in speaking with candidates who have experience working as a Head of Digital; Head of Digital Marketing; Digital Marketing Director, Director; Marketing Lead, and who have a background in B2C marketing (the travel, leisure, tourism sectors would be very attractive). Experience working with content management systems (CMS), websites and apps, Google Analytics (GA4), Google Search Console, SEMRush, as well as strong knowledge across SEO, PPC, CRO, content, social media and e-mail marketing is essential. An understanding of UX principles, A/B testing and web optimisation techniques, and AI (and how it impacts what you do) is key too.

Salary for this position is competitive (depending on level of experience), plus car allowance

Benefits include: hybrid working (mainly from home), discounts on retail, holidays and gym, assistance towards training courses, private health scheme and more!

If you drive parking can be found a short walk from the office, but if you don't want to drive, their office is located within 5 minutes walk from the train station - so very easy to get to!