Head Of Digital

Lloyd Recruitment - East Grinstead; Crawley; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Car allowance

Private medical insurance

Enhanced pension

Discounts across products and services

Free parking onsite

Job summary

Lloyd Recruitment Services is partnering with a leading travel and leisure business in West Sussex to appoint a Head of Digital (B2C). This hybrid role shapes and leads the digital strategy across websites and mobile apps, driving growth, engagement and customer loyalty.

You’ll lead a talented digital team, own analytics and performance, and champion personalisation, UX and data-driven decision making to deliver a best-in-class customer experience.

Qualifications

• Proven experience in a senior digital leadership role within a B2C environment.
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Responsibilities

• Develop and execute the digital strategy to support growth and enhance customer experience.

Skills

Senior digital leadership

Digital strategy

SEO

PPC

CRO

Content marketing

Social media

Email marketing

GA4

Analytics dashboards

CMS management

UX principles

AI personalization

Stakeholder management

Tools

Optimizely

EPiServer

Job description

Head of Digital - B2C

Competitive Salary plus car allowance

West Sussex | Hybrid

Lloyd Recruitment Services is delighted to be partnering with a long-standing client, a leading travel and leisure business, in their search for a Head of Digital to join their team. This role has been established to support the company's ongoing growth and investment within digital marketing.

About the Head of Digital role:

This is a unique opportunity to shape and lead the digital strategy for a well-known travel and tourism brand. As Head of Digital, you'll define and deliver a data-driven roadmap that drives growth, engagement, and customer loyalty across multiple online platforms, including websites and mobile apps.

You'll lead a talented digital team, oversee analytics and performance, and champion innovation, personalisation, and customer-first digital experiences. While experience in travel, leisure, or hospitality is ideal, this role is also open to candidates from insurance / membership/ banking who have a strong track record in B2C digital leadership, strategy, and transformation.

Head of Digital Key Responsibilities:

• Develop and execute the company's digital strategy to support growth and enhance customer experience.
• Lead, inspire, and develop a small, high-performing digital team.
• Manage and optimise a complex digital ecosystem (websites, apps, CRM, analytics).
• Champion UX, A/B testing, and continuous improvement across platforms.
• Embed a data-first culture, using insights to maximise performance and ROI.
• Oversee digital budgets, agency relationships, and technology partnerships.
• Ensure compliance with GDPR, PECR, and digital regulations.
• Collaborate with senior stakeholders to deliver a cohesive marketing and digital roadmap.

About You

• Proven experience in a senior digital leadership role within a B2C environment.
• Track record of delivering successful digital strategies and transformation projects.
• Expertise across SEO, PPC, CRO, content, social, and email marketing.
• Strong data and analytics skills, including GA4, SEMRush, and performance dashboards.
• Experience managing Optimizely / EPiServer or equivalent CMS platforms.
• Strong understanding of UX principles and website optimisation.
• Experience leveraging AI and personalisation to improve customer experience and commercial performance.
• Exceptional leadership, communication, and stakeholder management skills.

Why Apply?

• Competitive salary plus car allowance
• Private medical insurance.
• Enhanced company pension.
• Hybrid working.
• Discounts across products and services .
• Free parking onsite.

Lloyd Recruitment Services are acting as an employment agency for this vacancy and are an equal opportunities employer