Digital Performance & Insights Analyst

Virgin Atlantic; Crawley; On-site; GBP 32,000 - 50,000; Full time

Job summary

Virgin Atlantic is seeking a Digital Analyst to transform complex data into clear, actionable insights that improve our digital channels and customer journeys. You’ll build dashboards, run analyses, and collaborate with Product, Digital, Ecommerce and Marketing to prioritise initiatives that drive conversions and improve user experience.

Reporting into the Product Manager for Digital Performance, you’ll work with Adobe CJA and other analytics tools to shine a light on customer behaviour and

Qualifications

• Degree in a numerate, business, or digital discipline, or equivalent work experience.
• Knowledge of digital analytics tools (Adobe Analytics, GA4, or similar).
• Familiarity with dashboarding and visualisation tools (e.g., Adobe Workspace, Tableau, Power BI).
• Strong Excel, SQL and Python skills.
• Working knowledge of session replay tools (e.g., Quantum Metric, Content Square, Hotjar).
• An analytical mindset, with curiosity to explore the “why” behind performance trends.

Responsibilities

• Build and maintain dashboards and reports that provide a trusted view of website and app performance.
• Ensure reporting is accurate, consistent, and delivered in a way that empowers stakeholders.
• Analyse customer journeys to uncover issues, opportunities, and behaviours that impact performance.
• Share insights that highlight both quick wins and longer-term opportunities.
• Leverage session replay and behavioural analytics tools to analyse customer journeys, identify friction points and provide recommendations to improve conversions and enhance user experience.
• Support the sizing and valuation of opportunities to improve digital channels.
• Provide evidence that helps prioritise initiatives with the biggest impact.
• Support the design, implementation, and analysis of A/B and multivariate tests with UX and Product teams.
• Provide robust, data-led evaluations of test results to identify significant wins or learnings.
• Respond to ad-hoc reporting and analysis requests with clarity and speed.
• Present findings in a way that builds confidence and encourages action.
• Play an active role in embedding a data-driven culture across Virgin Atlantic.

Skills

Adobe Analytics

GA4

SQL

Python

Excel

Tableau

Power BI

Dashboards

A/B testing

Data storytelling

Education

Bachelor's degree in a numerate, business, or digital discipline

Tools

Adobe Workspace

Tableau

Power BI

SQL Editor

Quantum Metric

Content Square

Hotjar

Job description

Virgin Atlantic is seeking a Digital Analyst to transform complex data into clear, actionable insights that improve our digital channels and customer journeys. You’ll build dashboards, run analyses, and collaborate with Product, Digital, Ecommerce and Marketing to prioritise initiatives that drive conversions and improve user experience.

Reporting into the Product Manager for Digital Performance, you’ll work with Adobe CJA and other analytics tools to shine a light on customer behaviour and