Senior Digital Insight Analyst

British Airways Holidays Ltd; Crawley; On-site; GBP 55,000 - 75,000; Full time

Job summary

British Airways Holidays Ltd is seeking a digital analytics lead to own the insight agenda and influence product, UX and commercial decisions. You’ll explore customer journeys, connect analytics to business outcomes and drive actionable recommendations across the holiday journey.

You’ll partner with product, UX, marketing and analytics teams to translate data into strategy, with a focus on improving digital performance and customer experience.

Qualifications

• Experience analysing digital journeys across websites or apps.
• Strong understanding of funnels, conversion and customer behaviour.
• Proficiency with analytics platforms (Google Analytics, Adobe Analytics) and SQL is a plus.

Responsibilities

• Own the digital insight agenda; turn questions into actionable recommendations.
• Analyse customer journeys across digital channels and identify drop-offs.
• Collaborate with product, UX, marketing and commercial teams to drive improvements.
• Tell data stories to senior stakeholders with clear, actionable conclusions.

Skills

Digital analytics

Google Analytics

Adobe Analytics

SQL

Stakeholder management

Storytelling

Tools

GA360/GA4

Adobe Analytics

Job description

British Airways Holidays Ltd is seeking a digital analytics lead to own the insight agenda and influence product, UX and commercial decisions. You’ll explore customer journeys, connect analytics to business outcomes and drive actionable recommendations across the holiday journey.

You’ll partner with product, UX, marketing and analytics teams to translate data into strategy, with a focus on improving digital performance and customer experience.